My Latest Work
SEE ALL WORKThe Cholesterol Factory
See My Pain
The Gender Pain Gap -1
Gender Pain - 30sec
About me
Eduardo is a Creative Director with over 25 years of experience working in advertising agencies in Brazil, Germany, and the UK. During this time, Ed had the chance to work with the biggest clients in the world, such as Durex, Janssen, AstraZeneca, CSL, Pfizer, Mastercard, Nestle and Coca-Cola among others.
Throughout his career, Eduardo's work has been recognised by many award shows such as Cannes Lions, One Show, Clio, NY Festival, Effie Awards, Epica and more.
Eduardo joined McCann Health London in 2020 as Creative Director and has led local and global campaigns for the agency's biggest clients.
Sector Experience
My Work
SEE ALL WORKThe Gender Pain Gap - 3
- BRAND:
- Nurofen
- AGENCY:
- McCann London
The Gender Pain Gap -2
- BRAND:
- Nurofen
- AGENCY:
- McCann London
The Gender Pain Gap - Report
- BRAND:
- Nurofen
- AGENCY:
- McCann London
Gender Pain - 90sec
- BRAND:
- Nurofen
- AGENCY:
- McCann London
Tear Couture
- BRAND:
- ASTI
- AGENCY:
- McCann Health
Tear Couture
- BRAND:
- ASTI
- AGENCY:
- McCann Health
Tear Couture
- BRAND:
- ASTI
- AGENCY:
- McCann Health
Tear Couture (Board)
- BRAND:
- ASTI
- AGENCY:
- McCann Health
Tear Couture
- BRAND:
- ASTI
- AGENCY:
- McCann Health
Positions
Creative Director
McCann Health
London, United Kingdom
December 2020 - Present (4 years 2 months)
I'm the Creative Director overseeing global and local campaigns for top clients like Janssen, AstraZeneca, Merck, Reckitt, Teva, and more. I currently lead multiple creative teams, including freelancers and designers, ensuring smooth collaboration and high-quality outputs. From successful pitches to working closely with other agencies in our network, I’m dedicated to delivering outstanding results for our clients.
The Cholesterol Factory
- BRAND:
- CSL
- AGENCY:
- McCann Health
Tear Couture
- BRAND:
- ASTI
- AGENCY:
- McCann Health
Tear Couture
- BRAND:
- ASTI
- AGENCY:
- McCann Health
Tear Couture
- BRAND:
- ASTI
- AGENCY:
- McCann Health
Tear Couture (Board)
- BRAND:
- ASTI
- AGENCY:
- McCann Health
Tear Couture
- BRAND:
- ASTI
- AGENCY:
- McCann Health
Senior Creative (copy) / Creative Director
Freelance
United Kingdom
2018 - 2020 (2 years)
Freelance senior creative/ creative lead. During this period I worked at:
HAVAS LONDON, AKQA BERLIN, DIGITAS LONDON, BABBEL Language
BABBEL BERLIN (learning language app)
(Aug 20 - Dec 20)
Working on projects for Global and Brazilian markets.
OCTAGON
(Sep 20)
M&C Saatchi
(Aug20)
HAVAS LONDON
(Oct 19 - April 20)
Working on global projects for Durex.
DIGITAS LONDON
(Jun-Aug 19)
I've joined the team to create a global campaign for Voltaren and a digital project for Honda.
AKQA BERLIN
(Jun-July 18 / Oct-Nov 18 / Feb-April 19) - At AKQA I've created and led global projects for Gore-Tex sports brand, from concept to execution.
As the creative lead for GORE-TEX new global campaign (19/20 collection), I helped to create the entire project, from concept to execution and worked very close to the client's team to refine the strategy and choose the right channels in order to meet the demands of very different markets across the globe, from the USA to China.
See My Pain
- BRAND:
- Nurofen
- AGENCY:
- McCann London
The Gender Pain Gap -1
- BRAND:
- Nurofen
- AGENCY:
- McCann London
Gender Pain - 30sec
- BRAND:
- Nurofen
- AGENCY:
- McCann London
The Gender Pain Gap - 3
- BRAND:
- Nurofen
- AGENCY:
- McCann London
The Gender Pain Gap -2
- BRAND:
- Nurofen
- AGENCY:
- McCann London
The Gender Pain Gap - Report
- BRAND:
- Nurofen
- AGENCY:
- McCann London
Gender Pain - 90sec
- BRAND:
- Nurofen
- AGENCY:
- McCann London
The 40.000 sharks containers
- BRAND:
- Sea Shepherd
- AGENCY:
- DCS Comunicação
Other professional activities
PHNX 2025
Awards Jury Member
