Intermediary/ Business Transformation & Marketing Communications Specialist.
• Accomplished Marketer with demonstrable track record in delivering strategic differentiation, business transformation, organisational ‘moments of change’ – through working on leading brands.
• Fifteen years experience as an expert intermediary, marketing leadership & extensive project management - combined with a unique understanding of client & agency needs.
• Business Studies (BA Hons) & Masters in Marketing (MA Mktg) degrees from Kingston University & the University of North Carolina, Charlotte.
Giving something back, Will is also Deputy Chairman of the Henley & Thame Conservatives – a former Town Councillor for twelve years, previously he was the Deputy Mayor of Henley on Thames in 2016/17. He completed the London Marathon in 2019..
Previous experience:
Will started his marketing career as a Graduate Trainee with British Airways in New York working in marketing on the premium cabins including Concorde, First Class and Club World. Returning to the UK in 1995 to do a Masters in Marketing, he worked with AGB Taylor Nelson on Superpanel. He joined McCann Erickson in 1998, first in a strategic marketing role and then in 2000 as New Business Director for McCann Erickson Windsor. In 2001 he became Marketing Director for the McCann Erickson UK & Ireland delivering three years of double digit growth. Following roles as Marketing Director for WCRS/EHS Brann, WTCS and Publicis London. In 2007 he became an Intermediary at Agency Assessments International and set up HAI Consulting in 2012.
Specialties: Advertising, Roster Management, Strategic Consultancy, Search & Selection, Winning New Business, Assessments & Evaluations, Contract Negotiations, Decision Making, Digital, Procurement, Expert Advice.