Berliner Verkehrsbetriebe (BVG) - "Mind the gap"

Serviceplan Group

Serviceplan Group Munich, Germany

Awards

14595

This ad is part of the ACT Responsible Collection

Brand: Berliner Verkehrsbetriebe (BVG)
Country: Germany

Advertiser: Berliner Verkehrsbetriebe (BVG)

Title	Mind the gap
Brief	In order to highlight the gender pay gap on Equal Pay Day in Germany, the Berlin Transport Authority launched a subway ticket that cost 21% less than one for men. A combination of media were used to promote the "unequal" ticket and get the message across. Women are paid 21% less, so why should they pay the same amount as men for a subway ticket? And yes, women do "Mind the gap!"
Agency	Serviceplan Group
Campaign	Mind the gap
Advertiser	Berliner Verkehrsbetriebe (BVG)
Brand	Berliner Verkehrsbetriebe (BVG)
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Media Type	Case Study
Length	126 seconds
Copywriter	Se.....an B...on Subscribers Only
Copywriter	..n R...rs Subscribers Only
Art Director	W...e Mö.......dhana Subscribers Only
Art Director	N..s Fr......ach Subscribers Only
Chief Creative Officer	A..x S...ll Subscribers Only
Creative Director	M...s L..d Subscribers Only
Account Manager	P....pp K...se Subscribers Only
Account	S...ra Be.....öm Subscribers Only
General Manager	Pa....ia Na....er Subscribers Only
Production Company	M...a M...s Am.....am Subscribers Only
Technical Director	R....rd H...er Subscribers Only
Technical Director	E...n S....te Subscribers Only
Producer	C...ce Wo....rd Subscribers Only
Copywriter	Se.....an B...on Subscribers Only
Senior Media Consultant	J..a D...er Subscribers Only
Media Agency	ME.....US Subscribers Only
Director	..A J...A M....KE Subscribers Only