Myles Lord

Myles Lord

Managing Creative Director / MD / GF at Service Plan

Berlin, Germany

My Latest Work

Can Do Decoded (80s)

Saved Memories

Full contactless

Mind the gap

About me

Myles’ 27-year career in advertising has seen him work at agencies like Lowe and Springer & Jacoby and leading two of Berlin’s most recognized creative agencies; Heimat and DDB Berlin. Recently he moved to Serviceplan to start up the advertising division at Berlin’s House of Communication. His campaigns for CNN, Volkswagen, Audi, Sony, BVG and Swisscom have garnered over 400 international awards. Myles is an Executive Member at the International Academy of Digital Arts and Sciences and has judged at Cannes Lions, New York Festivals, ADC, Ciclope and is a regular Executive judge at the Webby Awards. When he’s not making advertising, you’ll find Myles in the studio making music or tending to his NGO ‘Siya Bengezela’ which supports education projects in township areas of his hometown, Cape Town.

Sector Experience

Awards

People I worked with

Guido Heffels

Executive Creative Director

Andreas Mengele

Andreas Mengele

Vivien Ott

Account Director

Alexander Kovrigin

Alexander Kovrigin

Account Planner

Frank Ricken

Account Executive

My Work

Lisa — Lisa

BRAND:

Volkswagen Car-Net Last Parking Position

AGENCY:

DDB Berlin

David — David

BRAND:

Volkswagen Car-Net Last Parking Position

AGENCY:

DDB Berlin

LIGHTER — LIGHTER

BRAND:

Volkswagen

AGENCY:

DDB Berlin

Robin — Robin

BRAND:

Volkswagen Car-Net Last Parking Position

AGENCY:

DDB Berlin

Felix — Felix

BRAND:

Volkswagen Car-Net Last Parking Position

AGENCY:

DDB Berlin

Ava — Ava

BRAND:

Volkswagen Car-Net Last Parking Position

AGENCY:

DDB Berlin

FELIX — FELIX

BRAND:

Volkswagen

AGENCY:

DDB Berlin

PAPER CLIP — PAPER CLIP

BRAND:

Volkswagen

AGENCY:

DDB Berlin

COIN — COIN

BRAND:

Volkswagen

AGENCY:

DDB Berlin

Positions

Managing Creative Director

Serviceplan Group

Munich, Germany

January 2018 - Present (6 years 11 months)

Work
Awards

Mind the gap — Mind the gap

BRAND:

Berliner Verkehrsbetriebe (BVG)

AGENCY:

Serviceplan Group

Creative Managing Director

DDB Berlin

Berlin, Germany

October 2015 - June 2017 (1 year 8 months)

Work
Awards

Lisa — Lisa

BRAND:

Volkswagen Car-Net Last Parking Position

AGENCY:

DDB Berlin

David — David

BRAND:

Volkswagen Car-Net Last Parking Position

AGENCY:

DDB Berlin

LIGHTER — LIGHTER

BRAND:

Volkswagen

AGENCY:

DDB Berlin

Robin — Robin

BRAND:

Volkswagen Car-Net Last Parking Position

AGENCY:

DDB Berlin

Felix — Felix

BRAND:

Volkswagen Car-Net Last Parking Position

AGENCY:

DDB Berlin

Ava — Ava

BRAND:

Volkswagen Car-Net Last Parking Position

AGENCY:

DDB Berlin

FELIX — FELIX

BRAND:

Volkswagen

AGENCY:

DDB Berlin

PAPER CLIP — PAPER CLIP

BRAND:

Volkswagen

AGENCY:

DDB Berlin

COIN — COIN

BRAND:

Volkswagen

AGENCY:

DDB Berlin

PENCIL — PENCIL

BRAND:

Volkswagen

AGENCY:

DDB Berlin

AVA — AVA

BRAND:

Volkswagen

AGENCY:

DDB Berlin

Experience a whole new world: Earth Rising — Experience a whole new world: Earth Rising

BRAND:

Sony Bravia OLED

AGENCY:

DDB Berlin

Bruise Automat - The photo booth against domestic violence — Bruise Automat - The photo booth against domestic violence

BRAND:

Terre des femmes

AGENCY:

DDB Berlin

More brilliance. More beauty — More brilliance. More beauty

BRAND:

Sony Bravia 4K

AGENCY:

DDB Berlin

Check it before it's removed - Naked Breasts on Facebook Against Breast Cancer — Check it before it's removed - Naked Breasts on Facebook Against Breast Cancer

BRAND:

Pink Ribbon Germany

AGENCY:

DDB Group Germany

GF / Managing Creative Director

HeimatTBWA\

Berlin, Germany

October 2012 - September 2015 (2 years 11 months)

Work
Awards

Off-Roading — Off-Roading

BRAND:

Mini

AGENCY:

HeimatTBWA\

No Hands Zone — No Hands Zone

BRAND:

Mini

AGENCY:

HeimatTBWA\

Hitchhiking — Hitchhiking

BRAND:

Mini

AGENCY:

HeimatTBWA\

All Eyes on the S4 — All Eyes on the S4

BRAND:

Swisscom

AGENCY:

HeimatTBWA\

CNN Ecosphere Project — CNN Ecosphere Project

BRAND:

CNN International

AGENCY:

HeimatTBWA\

CNN Ecosphere Microsite 2 — CNN Ecosphere Microsite 2

BRAND:

CNN International

AGENCY:

HeimatTBWA\

CNN Ecosphere Microsite 3 — CNN Ecosphere Microsite 3

BRAND:

CNN International

AGENCY:

HeimatTBWA\

CNN Ecosphere Microsite 1 — CNN Ecosphere Microsite 1

BRAND:

CNN International

AGENCY:

HeimatTBWA\

CNN Ecosphere Project — CNN Ecosphere Project

BRAND:

CNN International

AGENCY:

HeimatTBWA\

CNN Ecosphere (Board) — CNN Ecosphere (Board)

BRAND:

CNN International

AGENCY:

HeimatTBWA\

CNN Ecosphere (film) — CNN Ecosphere (film)

BRAND:

CNN International

AGENCY:

HeimatTBWA\

A1

BRAND:

Audi

AGENCY:

HeimatTBWA\

Twitter — Twitter

BRAND:

Audi

AGENCY:

HeimatTBWA\

Website 2 — Website 2

BRAND:

Audi

AGENCY:

HeimatTBWA\

Website 1 — Website 1

BRAND:

Audi

AGENCY:

HeimatTBWA\

Test Drive 2 — Test Drive 2

BRAND:

Audi

AGENCY:

HeimatTBWA\

Creative Director

TBWA\Hamburg

Hamburg, Germany

2007 - July 2015 (8 years 6 months)

Creative Director

HeimatTBWA\

Berlin, Germany

March 2007 - September 2012 (5 years 6 months)

Work
Awards

Off-Roading — Off-Roading

BRAND:

Mini

AGENCY:

HeimatTBWA\

No Hands Zone — No Hands Zone

BRAND:

Mini

AGENCY:

HeimatTBWA\

Hitchhiking — Hitchhiking

BRAND:

Mini

AGENCY:

HeimatTBWA\

All Eyes on the S4 — All Eyes on the S4

BRAND:

Swisscom

AGENCY:

HeimatTBWA\

CNN Ecosphere Project — CNN Ecosphere Project

BRAND:

CNN International

AGENCY:

HeimatTBWA\

CNN Ecosphere Microsite 2 — CNN Ecosphere Microsite 2

BRAND:

CNN International

AGENCY:

HeimatTBWA\

CNN Ecosphere Microsite 3 — CNN Ecosphere Microsite 3

BRAND:

CNN International

AGENCY:

HeimatTBWA\

CNN Ecosphere Microsite 1 — CNN Ecosphere Microsite 1

BRAND:

CNN International

AGENCY:

HeimatTBWA\

CNN Ecosphere Project — CNN Ecosphere Project

BRAND:

CNN International

AGENCY:

HeimatTBWA\

CNN Ecosphere (Board) — CNN Ecosphere (Board)

BRAND:

CNN International

AGENCY:

HeimatTBWA\

CNN Ecosphere (film) — CNN Ecosphere (film)

BRAND:

CNN International

AGENCY:

HeimatTBWA\

A1

BRAND:

Audi

AGENCY:

HeimatTBWA\

Twitter — Twitter

BRAND:

Audi

AGENCY:

HeimatTBWA\

Website 2 — Website 2

BRAND:

Audi

AGENCY:

HeimatTBWA\

Website 1 — Website 1

BRAND:

Audi

AGENCY:

HeimatTBWA\

Test Drive 2 — Test Drive 2

BRAND:

Audi

AGENCY:

HeimatTBWA\

Senior Art Director

Springer & Jacoby

October 2004 - January 2007 (2 years 3 months)

Education

Bachelors, Art Direction

1995 - 1997 (2 years)

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