Breezometer - "Toxic Toby"

McCann London

McCann London London, United Kingdom

Awards

40245

This ad is part of the ACT Responsible Collection

Brand: Breezometer
Country: United Kingdom

Advertiser: Breezometer

Title	Toxic Toby
Brief	Air pollution leads to 9400 premature deaths every year in London. BreezoMeter, a company that monitors air quality, wanted to use its hyper-local, real-time data to shine a light on this deadly problem and raise awareness of its brand. So the agency re-purposed the typical roadside memorial of a teddy bear to bring the issue to life. Powered by live air quality data, Toby coughed when pollution was high. The higher the pollution level, the more he coughed. Every cough generated a tweet sent directly to a local member of parliament.
Agency	McCann London
Campaign	Toxic Toby
Advertiser	Breezometer
Brand	Breezometer
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Posted	September 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Case Study
Length	108 seconds
Creative Team	J...s C...by Subscribers Only
Creative Team	W....am C...am Subscribers Only
President & Chief Creative Officer	..b D...al Subscribers Only
Executive Creative Director	S...iv M...ry Subscribers Only
President & Chief Creative Officer	La....ce T....on Subscribers Only
Executive Creative Director	J...e M...z Subscribers Only
Copywriter	J...s C...by Subscribers Only
Art Director	W....am C...am Subscribers Only
Head of Business Development	El.....th Be.....in Subscribers Only
Senior Account Manager	R...n L...i Subscribers Only
Comms Strategy Partner	N..k Ka....gh Subscribers Only
Communications Director	K...a E...la Subscribers Only
Chief Production Officer	S...io L...z Subscribers Only
Executive Producer	Z..a B....ur Subscribers Only
Agency Producer	D...an G...es Subscribers Only
Business Affairs	Ni....as Mu....ge Subscribers Only
Music Supervision	C...s G...es Subscribers Only
Director	..n Twi.......vies Subscribers Only
Editor	A..m B....ey Subscribers Only
Editor	F...k H...is Subscribers Only
Sound Engineer	G....le H..l Subscribers Only
Planning Team	T..a He.....on Subscribers Only
Project Manager	P..l Gi.....ie Subscribers Only
Business Director	D...d S...h Subscribers Only
Senior Interface Developer	A..x H....ty Subscribers Only