Daniela González de la Vega (Daniela Gonzalez)

I am Daniela Gonzalez, a leading figure in Social Media strategy and executive management in LATAM. My role involves shaping how successful brands engage, build, and nurture communities in the constantly changing social media landscape. With over 13 years of experience as a Digital Strategist specializing in Social Marketing and Digital Advertising, I have honed my expertise in developing and enhancing strategic thinking in Social Media.

My career began as a Digital Producer and Content Strategist, working for prestigious companies like Publicis, Dentsu, and S4 Capital. I have been involved in local, regional, and global projects for prominent brands such as Spotify, Netflix, Meta, Amazon, Google, YouTube, and TikTok, to name a few.

I am deeply passionate about the intersection of digital marketing and the transformative power of social media in culture and society. I continually strive to understand the evolving behaviors and signals of new communities and platforms, aiming to devise valuable strategies for both users and brands.

As an active participant in the industry in Mexico, I have been a part of the board of the Creative Circle of Mexico and have engaged in digital equity and inclusion initiatives. Additionally, I have served as a Jury member in digital and strategic categories for organizations like the Creative Circle of Mexico, IAB, and TikTok For Business.

Currently, I lead the Social Strategy category and end-to-end social media solutions at Media Monks, impacting the global sphere.