Alessia Coschignano
Agency Contribution at Serviceplan Campaign
Hamburg, Germany
TitleThe Wish (180s)
BriefIn Germany, the youth were among those who suffered most from the pandemic’s restrictions. A wish list becomes the plea of a generation, when a teenage boy asks his mother what she wants for Christmas, and she answers in the most unusual way: “I wish for you to get your youth back”. In the film an intimate chamber play turns into a rollercoaster ride of emotions at the very scene of the pandemic: a family’s home. The mother's monologue, the seamless tracking shot and the reinterpretation of Bon Jovi's "It's my life" take us from youthful highs to the deep pain of first heartbreak. From the careful casting to the intensive preparing of the studio-set, the collaboration of DOP and steadicam and the fluent light and sound design. The actors deliver moving performances, while editing and cinematography skillfully frame the action. In four minutes, the film tells an entire coming of age drama.
Agency
Campaign The Wish
Advertiser PENNY
Brand Penny

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StorySubscribers Only
Media Type Web Film
Creative Managing Director Ch.....ph E...ke Subscribers Only
Creative Director M...tz D...ig Subscribers Only
Copywriter A....ia Co......ano Subscribers Only
Concept A....ia Co......ano Subscribers Only
Art Director R....ca L....er Subscribers Only
Copywriter Ka.....na K..g Subscribers Only
Art Director E...ra B...t Subscribers Only
Executive Producer A...a Bl.....ll Subscribers Only
Production Company Ic.....ast G....ny Subscribers Only
Director M...us I...ez Subscribers Only
Producer ..m Au....in Subscribers Only
Director of Photography (DOP) P..l O...r Subscribers Only
Editor Ni....us K...er Subscribers Only
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