| Title | Missing Poster Child |
| Brief | In Belgium, the face of the little boy on packets of Cassonade Graeffe sugar has been a familiar sight for 65 years. For the 20th anniversary of Belgian missing children's agency Child Focus, a limited edition version of the packaging was launched. And the little boy was missing, leaving nothing but an empty chair. The resulting media coverage was backed up by an online video featuring Edouard, a young man who had once been missing himself. |
| Agency | VML |
| Campaign | Missing Poster Child |
| Advertiser | Child Focus |
| Brand | Child Focus Belgian Center for Missing and Sexually Exploited Children |
| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Packaging, Branding & Design |
| Creative Director | P...er S...s Subscribers Only |
| Creative Director | M...el O...n Subscribers Only |
| Copywriter | W..t G...en Subscribers Only |
| Art Director | T..s Dej......ere Subscribers Only |
| Production Company | S...ic F...s A....rp ..d C..e T..n Subscribers Only |
| Director | ..n B..n Subscribers Only |
| Agency Producer | Ca....ne ..n R...t Subscribers Only |
| Graphic Designer | Na....ie Wl.....ski Subscribers Only |
| Graphic Designer | S�.....ien G...fe Subscribers Only |
| Editor | H..s D...et Subscribers Only |
| Sound | M...o ..n R..t Subscribers Only |
| DTP | A..a ..n ..n B...ck Subscribers Only |
| DTP | Ja....rt De....ne Subscribers Only |
| Social | C...é ..n E...n Subscribers Only |
| Account Manager | S...e D...e Subscribers Only |
| Account Manager | S...er ..n .e W...e Subscribers Only |