Indraneel Guha

Indraneel Guha

Partner at Ki Saigon, Ho Chi Minh
Saigon, Vietnam

About me

ndraneel Guha is a strategic planner and has more than 18 years of work experience in advertising across local and global markets in agencies like Ogilvy & MullenLowe.

He set up the MullenLowe Vietnam’s Creative Engagement and Strategic Planning unit in 2009. He was the youngest to head the planning for the country in his previous stint & was in Campaign Asia’s 40-under-40 best advertising people for Asia-Pacific.

He has won every respected creative and effectiveness award from Cannes to Jay Chiat to Effies to D&AD to Spikes effectiveness to London International awards. He has won over 50+ effectiveness awards and spearheaded the regional effectiveness council for MullenLowe. He was recognized as the top planner in the Asia Pacific by CampaignAsia for the region.

Indraneel started his own boutique agency called Ki Saigon in Vietnam 5 years back. His agency, since then has been awarded 3 Golds in CampaignAsia’s agency of the year.

For 2019, his agency was rated the top boutique agency in South East Asia by Campaign Asia. His clientele include top multinational and local brands like Coca-Cola, Unilever, Pepsi and Fonterra.

Indraneel has lectured in Solvay Business school for Strategy & Planning for an entire semester and has been Jury President for Young Lions in Vietnam.

Sector Experience

Positions

Strategic Director & Partner
Ki Saigon
Ho Chi Minh, Vietnam
2015 - Present (10 years)
Co-own a communications design agency based out of Ho Chi Minh City
Director - Strategic Planning Services
Vietnam
2008 - 2015 (7 years)
Director - Strategic Planning Services ( 2009 - 2015)
Role: Set up and head the largest strategic and engagement planning team in Vietnam. Working across the agency portfolio. Lowe and Partners Vietnam is the largest and the most awarded agency in Vietnam.
Group Account Director (Jan 2008 – Jul 2009)
Head the business unit for the agency handling mainly the Unilever, J&J, Cathay Pacific and Nescafe portfolio.
Account Director
Mumbai, India
2005 - 2007 (2 years)
Account Director (Mar 2007 – Dec 2007)
Working for one of largest and most prestigious agency in India. Handled Cadbury, State Bank of India, SBI Life, Neo Sports and WWF.
Group Account Manager (Mar 2006 – Feb 2007)
Account Supervisor (Feb 2005 – Feb 2006)

Education

Bachelor of Commerce

1998 - 2002 (4 years)

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