Karl Wikström
Strategist at Åkestam Holst /NoA
Stockholm, Sweden
TitleNapalm Girl
BriefMay 3: World Press Freedom Day. Sweden's leading newspaper, Expressen, and the country's largest newspaper and magazine distributor, Pressbyrån, join forces to collaborate with photojournalists Nic Ut, Nilüfer Demir, Jeff Widener and Richard Drew. The resulting ads are published in the newspaper to highlight the importance of photojournalism. Because if important events are not captured for the rest of the world, it's as if they never happened.
Agency
Campaign Without the Whole Picture
Advertiser Pressbyrån
Brand Pressbyrån Convenience store/Newspaper

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PostedNovember 2019
Business SectorSubscribers Only
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Media Type Print
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