NCDV - "The Not-So Beautiful Game: Japan"

J. Walter Thompson London

J. Walter Thompson London London, United Kingdom

6543

Title	The Not-So Beautiful Game: Japan
Brief	One of the world’s most emotionally charged events – The World Cup – was hijacked to highlight an uncomfortable truth about the beautiful game. Every four years, as football fever takes hold, incidents of domestic violence surge. In the UK alone, reported incidents increase by 26% if England play and 38% if they lose. To dramatic illustrate the issue, national flags were reimagined in a way nobody could ignore.
Agency	J. Walter Thompson London
Campaign	The Not-So-Beautiful Game
Advertiser	National Centre for Domestic Violence
Brand	NCDV
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Posted	November 2018
Business Sector	Subscribers Only
Story	Subscribers Only
Media Type	Print
Creative Director	.o W....ce Subscribers Only
Photographer	N..l R..a Subscribers Only
Executive Creative Director	L...s P..n Subscribers Only
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