My Latest Work
SEE ALL WORKDaydreaming
A Better Fortune
Let’s Make It Sparkle
It’s OK, I’m with The AA
About me
Lucas is an integrated creative leader with a global view, who has lived in France, Brazil, Chile, Mexico, Argentina, the US and the UK.
He came into the industry as a film director, moved into traditional advertising and dove deep into digital when the first signs of digital were just beginning to show in the world. He has spent over 20 years crafting and directing stand out, effective, digital and integrated campaigns for clients such as Shell, Nestle, P&G, Gillette, Heineken and Danone. During those years, Lucas has led creative teams as small as 4 people and as large as 80+ people, driving local, regional and global work for some of the most respected agencies in Argentina, the US and the UK.
Sector Experience
- Retail, Distribution & Restaurants
- Racial/Ethnic/Minority/Disability Awareness
- Online Retail, E-store
- Automotive Accessories & Services
- Internet Service Providers
- Disease Awareness, Support Groups & Associations
- Hygiene & Personal Care Products
- Health & Pharmaceutical Products
- Human Rights
- Banking & Financial Services, Investments, Stock Brokers
- TV/Radio Programs & Stations
- Coffee, Tea, Chocolate Drinks, Breakfast Drinks
- Spirits, Fortified Wines
- Institutional/Public Interest/Non-Profit Org.
- Chocolate
- Tires, Accessories, Oil, Petrol, Gasoline
- Charities, Foundations, Volunteers
- Banking, Finance, Law & Insurance
- null
- Energy & Water Authorities, Utilities
- Energy Production, Raw Materials & Minerals
- Food
- Corporate Communication
- Anti-Domestic Violence, Sexual Abuse
- Vitamins & Diet Complements
- Chocolate, Bars, Candies, Chewing-Gum
Awards
- 2024 Advertising Creative Circle Awards
- 2024 British Arrows
- 2024 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2023 Kinsale Shark Advertising Festival
- 2022 The Caples Awards
- 2021 Epica Awards
- 2021 D&AD Awards
- 2021 Cannes Lions International Festival of Creativity
- 2021 AICP Post Awards
- 2021 Art Directors Club of Europe
- 2021 LIA
- 2021 CLIO Awards
- 2021 The One Show
- 2020 Eurobest
- 2020 Transport for London Diversity in Advertising Winner
- 2018 D&AD Impact
My Work
SEE ALL WORKGuide Dogs support
- BRAND:
- Guide Dogs
- AGENCY:
- The Gate
Nobody Is Normal - Childline
- BRAND:
- NSPCC/Childline
- AGENCY:
- The Gate
Positions
A Better Fortune
- BRAND:
- On Your Side
- AGENCY:
- The Gate
Let’s Make It Sparkle
- BRAND:
- Very.co.uk
- AGENCY:
- The Gate
Guide Dogs support
- BRAND:
- Guide Dogs
- AGENCY:
- The Gate
Nobody Is Normal - Childline
- BRAND:
- NSPCC/Childline
- AGENCY:
- The Gate
- 2024 Advertising Creative Circle Awards
- 2024 British Arrows
- 2024 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2023 Kinsale Shark Advertising Festival
- 2022 The Caples Awards
- 2021 Epica Awards
- 2021 D&AD Awards
- 2021 Cannes Lions International Festival of Creativity
- 2021 AICP Post Awards
- 2021 Art Directors Club of Europe
- 2021 LIA
- 2021 CLIO Awards
- 2021 The One Show
- 2020 Transport for London Diversity in Advertising Winner
Executive Creative Director
London, United Kingdom
February 2017 - November 2019 (2 years 9 months)
The Not-So Beautiful Game: Switzerland
- BRAND:
- NCDV
- AGENCY:
- J. Walter Thompson London
The Not-So Beautiful Game: Japan
- BRAND:
- NCDV
- AGENCY:
- J. Walter Thompson London
Aero Bubblephone
- BRAND:
- Aero
- AGENCY:
- J. Walter Thompson London
The Coffee Line
- BRAND:
- Shell
- AGENCY:
- J. Walter Thompson London
The Not-So-Beautiful Game: England
- BRAND:
- NCDV
- AGENCY:
- J. Walter Thompson London
Own The Unknown:Joined-up banking
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown:Suits
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown:Taxi
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Global Citizen
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
#drawaline
- BRAND:
- UN Women UK
- AGENCY:
- J. Walter Thompson London
#KnowYourPlace
- BRAND:
- Girlguiding
- AGENCY:
- J. Walter Thompson London
Gravity Light
- BRAND:
- Gravity Light
- AGENCY:
- J. Walter Thompson London
Digital Executive Creative Director
London, United Kingdom
July 2014 - January 2015 (6 months)
The Not-So Beautiful Game: Switzerland
- BRAND:
- NCDV
- AGENCY:
- J. Walter Thompson London
The Not-So Beautiful Game: Japan
- BRAND:
- NCDV
- AGENCY:
- J. Walter Thompson London
Aero Bubblephone
- BRAND:
- Aero
- AGENCY:
- J. Walter Thompson London
The Coffee Line
- BRAND:
- Shell
- AGENCY:
- J. Walter Thompson London
The Not-So-Beautiful Game: England
- BRAND:
- NCDV
- AGENCY:
- J. Walter Thompson London
Own The Unknown:Joined-up banking
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown:Suits
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown:Taxi
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Own The Unknown
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
Global Citizen
- BRAND:
- HSBC UK
- AGENCY:
- J. Walter Thompson London
#drawaline
- BRAND:
- UN Women UK
- AGENCY:
- J. Walter Thompson London
#KnowYourPlace
- BRAND:
- Girlguiding
- AGENCY:
- J. Walter Thompson London
Gravity Light
- BRAND:
- Gravity Light
- AGENCY:
- J. Walter Thompson London
Executive Creative Director, CCO
Cincinnati, United States
November 2010 - June 2014 (3 years 7 months)