My Latest Work
SEE ALL WORKThe Amazing Everyday
Amy
The Sh*t kids say
Schweppeseffervescence (90 sec)
About me
Planner, thinker, aspiring philosopher. Fascinated by psychology, social neuroscience, communications, innovations, technology, media, identity and branding. Strongly believes in the seduction of great ideas.
Highly motivated and insatiably curious. Thoroughly convinced of the power that great ideas and strong brands have to transform businesses, communities and lives. Strong communicator and lateral thinker who connects the details to the bigger picture with an outstanding combination of analytical and intuitive thinking.
Won a silver APG Creative Planning Award 2010 for Schweppes Burst, which itself won a Gold Lion at Cannes 2008 and was 2nd most awarded ad in the world 2009 according to the Gunn Report.
Client Brands:
Dove
NSPCC
Nokia
Schweppes
Cadbury Favourites
Chupa Chups
Cottees
Spring Valley
City of Melbourne
Douwe Egberts
AGL
Medibank Private
Laminex
Formica
Department of Education
National Accident Helpline
Sector Experience
Positions
Founder
Smell connects us to our memories and our imaginations.
It can transport us across thousands of miles and all the years we've lived.
Perfume is the art that captures this magic.
Chemical Poetry Club brings that magic to you.
Lead strategy planner on launch of Nokia Lumia in the UK
The Amazing Everyday
- BRAND:
- Nokia
- AGENCY:
- FCB London
Amy
- BRAND:
- NSPCC
- AGENCY:
- FCB London
The Sh*t kids say
- BRAND:
- NSPCC
- AGENCY:
- FCB London
• Oversaw research and developed brand architecture for National Accident Helplineʼs launch of new legal services brand Your Dispute.
• Developed positioning for Douwe Egberts Senseo coffee pods.
• Developed positioning for launch of Aston Manorʼs new cider brand Press 81
MSc Philosophy and Public Policy Student
Strategy Planner
• Planned award winning integrated campaign for Spring Valley that included teaser posters, microsite, tv, outdoor, radio and a branded Facebook application. (One Show Interactive Bronze Pencil 2009)
• Participated in the development and delivery of pitch workshops which won the agency Medibank Private account (Australiaʼs largest private health insurer).
• Contributed to FutureMelbourne, The City of Melbourneʼs long term plan for the future of the city and authored a white paper detailing an idea for an online platform to build capital in 6 keys areas.
• Developed positioning for Study Melbourne - a government initiative - aimed at international students from China, Vietnam and India.
• Developed brand architecture for The Laminex Group and created distinctive brand strategies for the two main brands to avoid cannibilisation in the portfolio.
• Assisted with planning for award winning Chupa Chups “Fruit Splats” campaign. (Cannes Outdoor Gold Lion 2006.
