Rickie Marsden
Creative Director at Purpose
United Kingdom
TitleNobody Is Normal - Childline
BriefNobody Is Normal is the film that highlights the simple, yet often unspoken truth that we all feel like we don’t “fit in” one way or another.The film captures the feeling of not fitting in - personifying insecurity as a monstrous creature that we keep hidden inside. The story follows a creature disguising itself in a human skin suit in order to appear like a “normal” teenager and fit in at school. However, they soon discover that things at their school aren’t quite as “normal” as they might seem. In fact, everyone seems to be hiding something inside.The beautifully crafted stop-motion animation creates a surreal world for our story to unfold.Complementing the visuals is the iconic Radiohead song “Creep”, which provides a melancholy ode to the outcast.
Agency
Campaign Nobody Is Normal
Advertiser NSPCC
Brand NSPCC/Childline

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