Amy Yep

Key Accounts: Singapore Airlines - Brand Pillar, Airbnb APAC, Caltex APAC (Digital), Grab (Project basis)

• Defines, develops and owns the regional account strategy for assigned clients including relationship, metrics, financial objectives, creative evaluations and demonstrations.
• Being sufficiently informed and personally involved, ensuring sound planning, good service and a solid client/agency relationship in the regional network.
• Manages duties, goals, and supervises the Brand team in the local markets.
• Creates and implements new ways of working that allow the both the Regional and Local Brand Teams to deliver quality work faster and efficiently that meets global standard.
• Operationalize Disruption Live® (Social Newsroom) in APAC by improvising the Global Structure and executed content pieces out of the retainer scope.

Key Accounts: DIGI Telco, Astro TV Broadcast (Chinese Segment), Astro Radio Network, Astro Customer Acquisition, Wyeth S26, NJOI

Key Accounts:
Malaysia Airlines, KFC, Pizza Hut, 100Plus, F&N, Drypers

• Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all brands and products.
• Co-lead the development of organization-wide social media management standards, policies and rules of engagement for social media alongside Regional Executive Director.
• Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success.
• Work with all brands to explore and identify ways to integrate social media into business strategies and marketing campaigns.
• Apply marketing research and development methods to learn and understand emerging trends, technologies and to communicate this knowledge through social campaigns.
• Was chosen to be seconded in Vienna office for 2 weeks to share best practices and help out in ongoing pitches in 2014

Key Accounts: Telecommunication Brand - Celcom Xpax, Celcom Online Store, Celcom The Cube, Celcom S.O.X. & Celcom U.O.X.

• Account lead and manage a team of 4 persons (1 Account Manager, 1 Senior Account Executive and 2 Account Executives) alongside of Account Director to ensure overall efficiency (workflow, revenue growth, best account management delivery).
• Responsible for all campaigns from initial point of contact (taking brief from Client), presentations, strategy planning, proposals, concept development, execution (production, printing) for all ATL and Digital items.
• Work closely with Digital team (Project Executives, Digital Creatives and 3rd Party Digital Vendors) to ensure jobs are done and delivered without mistakes.
• Plan 360 campaigns with key digital and interactive platforms such as social media elements to increase brand and customer relationship through dialogue

Key Accounts: Pizza Hut, Nestle Bliss, Mattel Regional (APAC), Kimberly Clark, Hard Rock Hotel, Sunrise Properties, WWF

• Responsible for specific campaigns from initial point of contact (taking brief from Client), presentations, strategy planning, proposals, concept development, execution (production, printing) for all ATL and BTL items.
• Take the lead role in advertising campaign by working closely with internal teams (creatives, planner, traffic, designers) and external team (media agency, production house, clients); utilize relationships to ensure that deadlines are met.
• Works with peers across departments & disciplines to apply best Account Service practice