My Latest Work
SEE ALL WORKNo Fruit Should be Forbidden
Beware the Octocurse
Wonderfully Different
For Life
About me
One of the world’s few female Chief Creative Officers, Laura is former president of D&AD, has recently been named one of Britain’s most influential people within the Debrett’s 500 annual list for the second year running, scooped up Individual of the Year at the Dadi Awards and been awarded an honorary doctorate for her services to graphic design from University of the Arts, London (Norwich). Laura is a co-founder of SheSays, a global volunteer network which works to get more women into the creative industries. She is also a co-founder of The Great British Diversity Experiment, the largest practical experiment in diversity and its contribution to commercial creative practice.
Sector Experience
- Agribusiness
- Environmental & Animal Issues
- Potato Chips, Crisps & Crackers
- Four Wheel Drive, SUV(Sports Utility Vehicle)
- Charities, Foundations, Volunteers
- Department Stores, Supermarkets
- Personal Wireless Communication
- Sneakers / Athletic Footwear
- Telecommunications Services
- Institutional/Public Interest/Non-Profit Org.
- Banking & Financial Services, Investments, Stock Brokers
- Edible Oils
- Health & Pharmaceutical Products
- Internet Service Providers
- Cars
- Online Retail, E-store
- Cocktail Snacks
- Frozen food
- Racial/Ethnic/Minority/Disability Awareness
- Spirits, Fortified Wines
People I worked with
Raquel Chicourel
Chief Strategy Officer
Grey London
Javier Campopiano
Global Chief Creative Officer
McCann worldgroup & McCann
Roberto Kilciauskas
Group Creative Director
Grey London
Pedro Rosa
Group Creative Director
Grey London
Annika Gustavsson
TVC Producer
Gramacy Park Studio
My Work
SEE ALL WORKCarol of the Bells
- BRAND:
- Pringles
- AGENCY:
- Grey London
The Ultimate Cause 4
- BRAND:
- Casa do Zezinho
- AGENCY:
- Grey London
The Ultimate Cause 3
- BRAND:
- Casa do Zezinho
- AGENCY:
- Grey London
The Ultimate Cause 2
- BRAND:
- Casa do Zezinho
- AGENCY:
- Grey London
The Ultimate Cause 1
- BRAND:
- Casa do Zezinho
- AGENCY:
- Grey London
Beware the Octocurse
- BRAND:
- PETA
- AGENCY:
- Grey London
Gifts for all your Christmases
- BRAND:
- Very
- AGENCY:
- Grey London
GigaHome
- BRAND:
- Vodafone
- AGENCY:
- Grey London
Hypebeast x Autry
- BRAND:
- Autry
- AGENCY:
- Grey London
Positions
No Fruit Should be Forbidden
- BRAND:
- Dole
- AGENCY:
- Grey London
Beware the Octocurse
- BRAND:
- PETA
- AGENCY:
- Grey London
Wonderfully Different
- BRAND:
- Pringles
- AGENCY:
- Grey London
Carol of the Bells
- BRAND:
- Pringles
- AGENCY:
- Grey London
The Ultimate Cause 4
- BRAND:
- Casa do Zezinho
- AGENCY:
- Grey London
The Ultimate Cause 3
- BRAND:
- Casa do Zezinho
- AGENCY:
- Grey London
The Ultimate Cause 2
- BRAND:
- Casa do Zezinho
- AGENCY:
- Grey London
The Ultimate Cause 1
- BRAND:
- Casa do Zezinho
- AGENCY:
- Grey London
Beware the Octocurse
- BRAND:
- PETA
- AGENCY:
- Grey London
Gifts for all your Christmases
- BRAND:
- Very
- AGENCY:
- Grey London
GigaHome
- BRAND:
- Vodafone
- AGENCY:
- Grey London
Hypebeast x Autry
- BRAND:
- Autry
- AGENCY:
- Grey London
Bob Lutz
- BRAND:
- Autry
- AGENCY:
- Grey London
Pringles NPC - Steve the commuter
- BRAND:
- Pringles
- AGENCY:
- Grey London
Vodafone Secure Net
- BRAND:
- Vodafone
- AGENCY:
- Grey London
True Connections
- BRAND:
- Vodafone
- AGENCY:
- Grey London
Co-Founder
SheSays
November 2007 - Present (17 years 1 month)
Co-founder of SheSays, an organisation that educates, promotes and inspires women to take up digital creative careers.
Chief Creative Officer
London, United Kingdom
October 2013 - April 2020 (6 years 6 months)
Mr President is a small, independent creative agency with big ambitions for our clients.
We do grown up work for the digital age. Whether that's a reality show, a social strategy, a robot, an app, a site, a brand behaviour a bit of thought leadership, a Facebook page, an installation, or even an ad.
We make things that make a mark. Or leave a legacy in some way. Whether that’s creative, strategic or for social good. And we work with clients who want to make stuff that matters too.
We do grown up work for the digital age. Whether that's a reality show, a social strategy, a robot, an app, a site, a brand behaviour a bit of thought leadership, a Facebook page, an installation, or even an ad.
We make things that make a mark. Or leave a legacy in some way. Whether that’s creative, strategic or for social good. And we work with clients who want to make stuff that matters too.
Come Out for LGBT
- BRAND:
- Stonewall
- AGENCY:
- Mr. President
BACARDÍ Bat Beats
- BRAND:
- Bacardi
- AGENCY:
- Mr. President
Creative Director (Board Level)
London, United Kingdom
January 2012 - October 2013 (1 year 9 months)
President-in waiting, working alongside the brilliant Neville Brody and Board of Trustees to make the best industry body better.
Executive Creative Director
London, United Kingdom
February 2009 - January 2012 (2 years 11 months)
Working hard to create truly innovative work for our clients, helping them to answer What's Next - from business transformation to the odd .gif
Headed up the Design (and for a while Tech) departments - looking after a brilliant team of creative and talented digital artisans. Worked closely with the Creative teams to build award-winning work that delivered real results for clients.
Helped firefight, inspire and plan the direction of the agency; and do all the designer and user ecperience stuff too.
Helped firefight, inspire and plan the direction of the agency; and do all the designer and user ecperience stuff too.
Head of Design
I-D Media London
2003 - 2004 (1 year)
Designer
deepend
1999 - 2001 (2 years)
Earned my agency stripes getting my hands dirty on a number of projects, from designing credit cards to babysitting celebrities in the office.
Digital Creative Director
Terraplanet
1997 - 1999 (2 years)
Helped to move their stable of magazines online, providing unique content without cannibalising the magazine sales.
Was responsible for everything from 3rd party media relationships, good ol' design, bespoke CMS structure and strategy across their full range of titles.
Was responsible for everything from 3rd party media relationships, good ol' design, bespoke CMS structure and strategy across their full range of titles.
Education
Other professional activities
SheSays
Co-Founder
2007 - Present (17 years 11 months)
tion that educates, promotes and inspires women to take up digital creative careers.
