About me
I show people how to bring more life to their brands. I can help you get clarity around your brand and show you how to emotionally connect with your audiences to help achieve your business objectives. That’s what gets me out of bed each morning. Sometimes way too early.
The work I've done in branding, advertising and digital has created and launched new brands, re-branded or re-positioned them, re-imagined products, got more bums on seats, achieved bigger donations, more clicks, followers and likes, got teams being excited about their brands again and most importantly - increased sales.
I head up the independent, boutique and nimble branding agency Brands to life®. At Brands to life® we think that life could be just the thing your brand needs and so we develop brands from scratch, re-brand, refresh or re-position them and then help you bring them to life through design, development and marketing across every single touch point. It's strategy meets beautiful design and smart ideas. We humanise brands to create deeper emotional connections between your brand and your customers.
I work with B2Bs and B2C's (but really, we're all just people working with people). From start-ups to blue chips in Australia, Europe and Asia across FMCG, Health, Property Development, Education, Retail, Utilities, Fashion, Entertainment, NFP's, Finance, News and Technology. Which is just about everything... but am always up for a new category challenge.
Expertise:
Humanising brands
Customer insights
Brand strategy & development
Brand positioning
On-boarding new brand strategy to stakeholders
