I am passionate about creativity and love the challenge of creative problem solving via juicy strategic insights! For me, success is a result of ensuring the right people are in place, the expectations of clients are set, managed and exceeded, and making sure that it is all delivered to a high standard. I have developed a communication style that is team-driven-idea-creation, bold and compelling, and take great pride and pleasure in seeing an entire business reach new levels of creative excellence. My ultimate goal is to see business problems solved through clever thinking to shift experiences.
Creative problem solving is often challenging in todays tech filled world. Audiences are spread out and not as committed as they once were to brands. They're switched off to the one-size-fits-all style of advertising and it is easier than ever to cut corners aesthetically. We need to be responsive, ready to adapt, and set up with a product or service that is savvy and positioned where the gaps are. It is not good enough to think of branding at the end of the process, like an add-on, and hope that it works. It needs to be threaded through every part of the business to create a truly believable and resounding impact with both staff and customers.
Over my career I have chosen to work with a brands that are, or about to be, leaders in their field. Especially 'challenger brands' with the balls and desire to be great! Companies that aspire to this level need clever people. They need strategic, brave and competent leaders who think differently and aspire to big things. For the last 18 years I have helped companies define who they are through design language, and have built a track record of creating lasting brands and creative work that bring results.