Dave Warren is a Madison Avenue branding icon, known for his work launching brands from Absolut Vodka to Evian to the Late Show with David Letterman. Co-founder Larry Rowen is an expert marketer, having worked as a senior marketing executive for some of the world’s most powerful brands, including Time Warner, ESPN, and Scholastic, Inc. Their work together has redefined how brands can form an emotional bond with their customers while simultaneously stimulating immediate action.