Jessica Tillie

Sponsorship & Interactive Advertising  Responsible for leading successful execution of annual FedEx Racing and FedExCup Sponsorship Advertising campaigns which includes management of budget and creation of broadcast, digital, and social media advertising elements supporting strategic business objectives.  Responsible for providing effective direction and ongoing management of annual media strategy for FedEx Racing and FedExCup sponsorship properties which includes overseeing budget and maximizing value of digital, broadcast, and contractual media elements supporting strategic business objectives.  Working across business functions including Legal, Sponsorship Marketing, Global Brand Management and Corporate Communications, oversee content management and successful social media integration for FedEx Racing, FedExCup and Sustainability messaging that supports strategic business objectives.  Continuously provide direction and monitor advertising and social media performance metrics to effectively increase impact and evolve annual FedEx Sponsorship Advertising campaigns and future media planning direction.  Manage Corporate Social Responsibility promotions and ensure effective advertising support and media placement for initiatives including but not limited to: Sustainability, EarthSmart and Safe Kids. Serve as Advertising representative on EarthSmart PMO team under leadership of VP of Environmental Affairs, Mitch Jackson, as well as Advertising representative on Community Investment Strategy Core Team.  Manage day-to-day agency relationships and oversee budget with creative, digital, search and media placement agencies as extension of Advertising team. Led launch and management of new EarthSmart website in support of Advertising and Environmental Sustainability objectives, with input from cross-organizational EarthSmart PMO team.

 Provided communications counsel, strategic direction and feedback to key Executives across FedEx Services CEO Office, Corporate Marketing, Digital Access Marketing & Solutions, International /FXF Marketing, Inside & Field Sales and other internal organizations in support of FedEx marketing, communications, sales and corporate objectives.  Utilized strong interpersonal, organization and communications skills to successfully lead joint Marketing & Communications PMO team in support of key leadership objectives and critical business needs, under the direction of the FedEx Services senior leadership team.  Led cross-functional teams in support of key company initiatives and critical business events including re-org announcements; internal fiscal year announcements; annual rate changes; advertising & product launches; corporate social responsibility campaigns; reputation & sponsorship initiatives; and performance management system changes.  Collaborated with program leads, project/product managers, and other key stakeholders across Marketing, Communications, Legal and HR to ensure new programs, campaigns, product launches and other key announcements are effectively communicated.  Managed execution of Global Marketing events including All-Management Meetings, Executive Town Halls, Officer & Director Events and People First initiatives. Responsibilities included preparing agendas based on business needs, gathering Executive buy-in, developing relevant talking points and coordinating Executive speakers to support leadership objectives.  Provided communications counsel for external Executive speaking events including national award presentations, Executive roundtables, Leadership Forums and other Thought-Leadership events.

 Managed, developed and executed customized marketing programs and campaigns across traditional and emerging channels focused on acquisition, activation and prospecting of alliance customers.  Created targeted marketing plans by identifying relevant business needs, coordinating promotions, and aligning appropriate product/bundling solutions to maximize revenue and growth potential.  Consistently evaluated respective program financials and coordinated quarterly performance review sessions with key Alliance stakeholders to ensure revenue goals and business objectives were being met.  Worked with FedEx internal departments and operating companies to coordinate appropriate pricing, marketing support, Sales support, and effective account management for Alliance customers. Worked with FedEx vendors and negotiated pricing to implement successful multi-channel marketing activities in support of Alliance programs and FedEx revenue goals.  Led development, training and internal pilot launch of Alliance Plug & Play tool developed to decrease costs and streamline development of customized marketing communications.  Coordinated attendance, logistics, staffing, remote ship sites, marketing campaigns and communications for tradeshows and other Alliance events.

 Managed FedEx relationship and marketing governance for 30 external Alliance partners. Responsibilities included managing marketing campaigns, program metrics, pricing negotiations, providing outstanding customer service and strengthening relationships via daily program management.

 Responsible for management of annual Vesta Home Show, Vesta Home Expo, association golf tournaments, monthly general membership meetings, internal committee meetings, and educational seminars. Tasks included managing six-figure budget; creating and executing marketing strategies for respective events; logistical planning, event coordination and support; internal and external publications; marketing communications and media relations.