Rachel Hindley

Rachel Hindley

Account Associate, Media Relations Team at Hubbell Connections, Michigan State University
East Lansing, United States

About me

Proficient communicator, strong writer and driven leader willing to learn and work as a team. Able to work with an array of people to obtain success. Currently a third-year student studying Advertising and Public Relations at Michigan State University. I'm interested in a broad range of studies including advertising, marketing and public relations. Experience includes planning events across campus, working with teams of 4+ to meet deadlines, creating advertisement campaigns and writing blogs, news releases and pitches.

Outside of school and work, I enjoy various outdoor activities such as camping and biking. I further enjoy spending time with family and traveling to Lake Michigan.

Positions

Account Associate, Media Relations Team
Hubbell Connections, Michigan State University
United States
January 2018 - Present (6 years 10 months)
o Gain hands-on experience in a public relations environment working with clients at MSU, local businesses, and the Lansing community
o Provide services such as media relations, social media tactics, event coordination, market research, and more to various clients
o Write press releases, blogs, and media advisories to clients around the Lansing and MSU area
o Pitch news to local and statewide media outlets as well as monitor and track client media coverage
o Brainstormed new ideas on how to advertise client projects
Student Editor
East Lansing, United States
January 2018 - Present (6 years 10 months)
o Collaborate and worked directly with MSU course professor to discuss editing and common errors in student papers
o Edit 15-20 student papers a week for grammar, AP style, organizational structure, and more
o Analyze assignments such as news releases, good/bad news letters, and blogs while providing feedback to students on their writing skills
o Create quiz questions for students based on articles from quality sources such as New York Times, USA Today, and The Wall Street Journal
Director of Internal Communications
MSU Advertising Association, Michigan State University
United States
August 2016 - August 2017 (1 year)
Responsible for all communications to members in MSU Advertising Association via Facebook page, Facebook
events, Informational emails, and WordPress.
CRIM Research
Kinesiology Department, Michigan State University
United States
September 2016 - March 2017 (6 months)
o Collaborated with 6-8 for CRIM Fitness Foundation’s research to fight childhood obesity in Flint, MI Schools
o Gathered data and statistics of weight, height, and BFP of children 5th -8th grade
o Input data into Microsoft Excel which later generated statistics for CRIM
o Directed and organized surveys to 4+ classrooms
Events Committee Member
UAB, Michigan State University
United States
September 2015 - May 2016 (8 months)
o Planned and executed 10+ university wide events with a team of 15
o Brainstormed cost-effective acts in order to stay within event budget
o Pitched creative flyers, email blast, and social media campaigns to advertise upcoming events
o Designed logos and apparel for committee members

Education

Advertising

August 2015 - Present (9 years 3 months)

Public Relations

August 2015 - Present (9 years 3 months)

Other professional activities

Mid Michigan Creative Alliance

Member
October 2017 - Present (7 years 1 month)

MSU Advertising Association

Member
August 2017 - Present (7 years 3 months)

MSU Public Relations Student Society of America

Member
August 2017 - Present (7 years 3 months)

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