About me
Experienced Managing Director with genuine integrated experience and proven track record of delivering breakthrough, award-winning work for brands. Responsible for a P&L of over $10MM. Leader of both standalone agency teams and bespoke holding company units. Wannabe strategist and creative, but more importantly, believer in teamwork
Sector Experience
My Work
SEE ALL WORKEgg Hijack Case Film
- BRAND:
- Jimmy Dean
- AGENCY:
- Ogilvy Chicago
Jimmy Dean’s 50th Anniversary: Peace, Music and Sausage
- BRAND:
- Jimmy Dean
- AGENCY:
- Ogilvy Chicago
Jimmy Dean’s 50th Anniversary (Film Case)
- BRAND:
- Jimmy Dean
- AGENCY:
- Ogilvy Chicago
Positions
Account lead on Constellation Brands and Tyson Foods, responsible for the Corona Light, Modelo, Jimmy Dean and Tyson brands in NA. Tyson Foods responsibilities include horizontal leadership experience as part of a WPP Team unit.
Egg Hijack Case Film
- BRAND:
- Jimmy Dean
- AGENCY:
- Ogilvy Chicago
Jimmy Dean’s 50th Anniversary (Film Case)
- BRAND:
- Jimmy Dean
- AGENCY:
- Ogilvy Chicago
Executive Group Director
Chicago, United States
January 2013 - Present (11 years 10 months)
Previously responsible for global SC Johnson Air Care account.
Incorporated development of integrated communications, as well as brand strategy and business planning across all products and markets.
Also, account lead on project work for MillerCoors in 2014.
Oversaw TV and Radio work for Miller Lite, and strategic work on Miller Fortune.
Incorporated development of integrated communications, as well as brand strategy and business planning across all products and markets.
Also, account lead on project work for MillerCoors in 2014.
Oversaw TV and Radio work for Miller Lite, and strategic work on Miller Fortune.
Egg Hijack Case Film
- BRAND:
- Jimmy Dean
- AGENCY:
- Ogilvy Chicago
Jimmy Dean’s 50th Anniversary (Film Case)
- BRAND:
- Jimmy Dean
- AGENCY:
- Ogilvy Chicago
Business Director
London, United Kingdom
September 2011 - October 2012 (1 year 1 month)
Look after Tesco General Merchandise (GM) - from Clothing to TVs to DVDs and beyond.
Digital Account Director on Tesco, as well as responsibility for out of scope integrated projects. Launched a first of its kind branded content piece - a TV/Sponsorship/Digital integration that was tied to in-store recipe promotions, driving positive perceptions of Tesco's food offering at a time when its credentials were under attach from both the high and low end.
Senior Account Manager
Ruby
United Kingdom
September 2008 - September 2010 (2 years)
Worked on a number of clients, including running Heineken's first global digital responsible drinking programme, as well as Direct and Digital activity for St. Pancras, Gala Casinos, Experian and Tesco Bank.
Pan-European agency management & liaison. UK Retail campaign development.
Account Executive (Temp)
London, United Kingdom
July 2006 - September 2006 (2 months)
Account support on Mercedes-Benz.
Education
MA (Hons)
2001 - 2006 (5 years)
MA (Hons) Spanish and European History
