| Title | We're all made of the same stuff |
| Brief | We wanted to communicate the message in a positive, and surprising way. We didn’t want to image to portray, or even suggest, that people are different. Even with the positive message “treat people as equals”, we felt it important that the image did not portray a “them and us” idea.Also, as the campaign was to be run on large format OOH, we wanted something very strong and high on impact.Using the “Jelly Babies” image with the headline “We’re all made of the same stuff” we felt was a very positive, and likeable way to communicate the message that, whatever you might see on the outside, we are all the same on the inside. The Jelly Babies were shot in groups and separately, and then “merged” to form the final image as appeared in 48-sheet and on the 1st backlit 96-sheet in the country. |
| Agency |
Focus Advertising
|
| Campaign |
We're all made of the same stuff
|
| Advertiser |
National Transport Authority
|
| Brand |
Public Transport Behaviour 2017
|
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| Posted | November 2018 |
| Business Sector | Subscribers Only |
| Tagline | Subscribers Only |
| Story | Subscribers Only |
| Media Type |
Print
|
| Creative Director |
J..n W...h Subscribers Only
|
| Copywriter |
K...n M...ay Subscribers Only
|
| Art Director |
K...an B....an Subscribers Only
|
| Typographer |
M..k N...y Subscribers Only
|
| Photographer |
D..e M...ey Subscribers Only
|
