Public Transport Behaviour 2018 - "Female"

Focus Advertising Dublin, Ireland

2036

Title	Female
Brief	While promoting an “anti-racism on public transport” message, the brief challenged us to create engagement with our passengers. To deliver on this, we organised branded photo booths in high footfall areas and asked commuters to "become part of the bigger picture". We took photos of over 1,000 commuters and then engaged the renowned artist Charis Tsevis to create big picture images from these smaller images.Using the heading "Join us on the Journey", also played to the fact all those appearing in the image, were in fact commuters.
Agency	Focus Advertising
Campaign	Join us on the journey
Advertiser	National Transport Authority
Brand	Public Transport Behaviour 2018
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Posted	November 2018
Business Sector	Subscribers Only
Tagline	Subscribers Only
Story	Subscribers Only
Media Type	Print
Creative Director	J..n W...h Subscribers Only
Copywriter	K...n M...ay Subscribers Only
Art Director	K...an B....an Subscribers Only
Illustrator	C...is T...is Subscribers Only
Typographer	M..k N...y Subscribers Only