The Economist - "British Election"

Proximity London London, United Kingdom

5185

Title	British Election
Brief	When Britain was thrown into a snap election, The Economist reacted quickly. The election was expected to be a foregone conclusion. To help avoid a complacent vote, (or worse, a no-show), The Economist took centre stage by offering every person in Britain free access to the magazine's sharp perspective. From the eccentricity of Snapchat to the accessibility of outdoor, the message was reached potential readers wherever the conversation was happening.
Agency	Proximity London
Campaign	British Election
Advertiser	The Economist
Brand	The Economist
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Posted	November 2017
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Media Type	Case Study
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