About me
Proud to be heading one of the most incredible design studio in Sweden, I supervise user research, user experience, creative deliveries and service and product development.
I bring creative and design thinking to the board room to reimagine the way we run businesses.
Proven track record in cross-functional design team management, creative direction, change and innovation drive.
Public speaker, and global creative awards juror, including Cannes Lions and Dubai Lynx.
Moved to Stockholm – from London – from France.
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Positions
Head of Creative and Design / Partner
Mobiento / Deloitte Digital
Sweden
September 2013 - Present (11 years 4 months)
Mobiento / Deloitte Digital is the center of excellence for design and innovation of Deloitte Digital in the Nordics.
In this role, I am heading our design and advisory efforts, by managing a team consisting of user experience, visual and service designers.
My expertise ranges from hands-on creative direction and service design to digital advisory. I support project set-ups, run workshops and design reviews and am the owner of our creative deliveries.
We, together as a team, develop products, services or ecosystems that generate business value for our customers.
I support our top tier accounts by providing executive coaching and design thinking consulting.
In this role, I am heading our design and advisory efforts, by managing a team consisting of user experience, visual and service designers.
My expertise ranges from hands-on creative direction and service design to digital advisory. I support project set-ups, run workshops and design reviews and am the owner of our creative deliveries.
We, together as a team, develop products, services or ecosystems that generate business value for our customers.
I support our top tier accounts by providing executive coaching and design thinking consulting.
Steering comittee member — Mobile creative
Hyper Island
Sweden
July 2014 - July 2017 (3 years)
Steering comittee member — Digital media creative
Hyper Island
Sweden
September 2017 - 2017 (7 months)
Jury president — Interactive, Digital craft and Mobile
London, United Kingdom
2017 (1 year)
European design SME (Kindle Fire)
Amazon
United Kingdom
October 2012 - September 2013 (11 months)
European lead for the "Kindle with Special Offers" design program, during launch and throughout the first year.
Working within the EU display advertising team, I've implemented design best practices and guidelines for fully custom ad campaigns broadcasted on personal connected devices, for clients such as Fox, Warner, Philips, Unilever, Paramount, P&G, Volkswagen or DHL across Europe.
Redesign of the production processes on a global level, dramatically reducing execution times by 25%.
Art direction, design processes, best practises management, storytelling, UX design.
What the customers say:
"6/9/2013
The ads are gorgeous. They are works of art. If I ever paid the price to get the ads turned off, I would miss the regular reminders of how fantastic the screen is."
6/8/2013
The first thing I noticed was how beautiful {the ads} looked! I've even used a few of them for recommendations on new books and other things to buy."
Working within the EU display advertising team, I've implemented design best practices and guidelines for fully custom ad campaigns broadcasted on personal connected devices, for clients such as Fox, Warner, Philips, Unilever, Paramount, P&G, Volkswagen or DHL across Europe.
Redesign of the production processes on a global level, dramatically reducing execution times by 25%.
Art direction, design processes, best practises management, storytelling, UX design.
What the customers say:
"6/9/2013
The ads are gorgeous. They are works of art. If I ever paid the price to get the ads turned off, I would miss the regular reminders of how fantastic the screen is."
6/8/2013
The first thing I noticed was how beautiful {the ads} looked! I've even used a few of them for recommendations on new books and other things to buy."
Interactive Art Director (UX/UI design, visual design)
Freelance
Sweden
March 2010 - October 2012 (2 years 7 months)
Freelancing for charities and non profits.
Clients: WWF, the Animal Protection Society, Médecins du monde, or l'Association des paralysés de France
Specialities: fundraising cross media campaigns, WAI, AAA, W3C, WCAG.
Clients: WWF, the Animal Protection Society, Médecins du monde, or l'Association des paralysés de France
Specialities: fundraising cross media campaigns, WAI, AAA, W3C, WCAG.
Senior Art Director & Partner
Casus Belli Caen
Sweden
June 2007 - August 2012 (5 years 2 months)
Creative team management of a multi-awarded creative technology agency.
Extended substantially the agency portfolio to international level by actively leveraging pre-sales, and introducing new storytelling practices as well as a user centric design approach.
Worked over mobile, tablets, websites, video games, smart TV, retail spaces, and augmented reality applications for major names such as Turner, Cartoon Network, Jean Paul Gaultier, Total, Ubisoft, Crédit Agricole, Elle&Vire, Picard, Kraft Food and agencies such as Saatchi & Saatchi, Grey, DDB, or Rapp.
Creative team management, art direction, copywriting, trend forecasts, UX design, design thinking processes, Speaker.
--
The multi-awarded "Cartoon Network Watch & Play" iPhone application creative concept explained:
http://vimeo.com/38489930
Extended substantially the agency portfolio to international level by actively leveraging pre-sales, and introducing new storytelling practices as well as a user centric design approach.
Worked over mobile, tablets, websites, video games, smart TV, retail spaces, and augmented reality applications for major names such as Turner, Cartoon Network, Jean Paul Gaultier, Total, Ubisoft, Crédit Agricole, Elle&Vire, Picard, Kraft Food and agencies such as Saatchi & Saatchi, Grey, DDB, or Rapp.
Creative team management, art direction, copywriting, trend forecasts, UX design, design thinking processes, Speaker.
--
The multi-awarded "Cartoon Network Watch & Play" iPhone application creative concept explained:
http://vimeo.com/38489930