Weston Wolf

While at CrossChx I worked directly with the VP of Operations to optimize and build out the CrossChx customer support system. As a rapidly growing company, CrossChx went from servicing 1 Hospital to 12 within the first two months of 2014. This expedited growth needed a system to support the product. I designed a call tree and ticketing system to connect the Operations Department with Engineering. In addition, I took part in Account Management duties by traveling to meetings at hospitals around Ohio to help with implementation of our software.

Business Development duties included researching C-Level executives, executing cold-call research efforts and designing and writing content for information materials.

Marketing duties included helping in content creation for our website (Crosschx.com), monitoring google analytics to create marketing insights, and developing marketing materials for a new product.

Getting the company off the ground was the main focus of this internship and marketing played a huge role in that. In hopes of creating a connection with the technology community of columbus I planned and executed an outreach even called "The Hackdown". I secured sponsors, participants, giveaways and prizes for the event which was regarded as an outright success. With the guidance of the head Project Manager, I learned how to plan, optimize and execute any project given to me.

Business Development duties included researching C-Level executives, executing cold-call research efforts and designing and writing content for information materials.

At JWT I worked in the Global Corporate Communications department with a small team that ran and provided all content for our global corporate blog and worldwide Facebook, Twitter, Youtube, and Linkedin Accounts. I found the ideal analytics program for our needs and created a monthly analytics report with insights from the blog and social media channels that went directly to the Global Chief Communications Officer and CEO. July was the highest traffic month in the history of the corporate blog. Lastly, I researched and created briefing sheets for countless executives of Fortune 500 companies and the companies themselves, including prospective clients and influential people for the JWT Worldmakers series.

As an Account Services Intern at SBC Advertising I was the assistant to the Account Director for Subway Restaurants. We managed Subway outreach in Michigan. My main project was to plan and carry out the Subway Feed-A-Friend Program in its first year including the entire state of Michigan. I connected Food Banks from around the state to Franchisee's in their area and coordinated donation box drop-off and pick-up times.

I also worked with the Account Directors for Bob Evans and Bed Bath and Beyond. For these brands I played a key role in researching competitors, and provided in-the-field research for a pitch for each of the two brands respectively.

I used Google Analytics to identify prospective clients. Assisting the Director of New Business, I researched competition, and helped prepare New Business pitches.

As the Marketing Intern, my main focus was to run the Agency Blog as well as Facebook and Twitter accounts of the Agency. This included interviewing VP's within the Agency and writing stories for the Blog on the interviews. Since we were essentially a "Retail" based agency, we created a "Black Friday Blowout" campaign which included drafting hundreds of posts and planing out each one. I also ran the Google analytics to analyze the success of the campaign; at the time, one of the most successful campaigns for the agency.