| Title | Tallinn Holiday Album |
| Agency |
TBWA\Helsinki
|
| Campaign |
Tallinn Holiday Album
|
| Advertiser |
TBWA\Helsinki
|
| Brand |
Helsinki Airport
|
| Date of First Broadcast/Publication |
2019 / 10
|
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
|
| Tagline | Helsinki Airport crowdsourced its campaign by using real Instagram travel photos |
| Story | Tallinn Holiday Album promotes Helsinki Airport’s 160 routes with real Instagram pictures of Estonian travelers taken in these destinations. |
| Philosophy | Helsinki Airport’s expansion to a foreign market trusted the locals to showcase the airport’s route network. Tallinn Holiday Album promotes Helsinki Airport’s 160 routes with real Instagram pictures of Estonian travelers taken in these destinations |
| Problem | Helsinki Airport has a great route network and it’s easily accessible from Tallinn either by a connecting flight or a ferry. We want our Estonian neighbors know that Helsinki Airport is also their second home airport when they’re thinking of traveling to a certain destination |
| Result | Tallinners woke up to see nearly all billboards (80%) in the city covered with their own travel photos. The pictures were placed in the neighborhoods of the travelers, resulting in many surprises as they commuted to work. The campaign has been received overwhelmingly well, and there are already multiple positive conversations on social media. |
| Media Type |
Outdoor/Out of Home
|
| Executive Creative Director |
Mikko Pietilä
|
| Digital Content Strategist |
Simone Bocedi
|
| Copywriter |
Aleksi Erma
|
| Art Director |
Matti Virtanen
|
| Account Manager |
Annika Wiksten
|
| Project Manager |
Joona Stedt
|
| Social Media Expert |
Katariina Ollari
|
| Art Director Assistant |
Veikko Heikkilä
|
| General Account Director |
Virpi Grönlund
|
