My Latest Work
SEE ALL WORKBordeaux 2050 (vf)
The heart of Rum
The heart of Rum
The heart of Rum
About me
This profile was created because Erik Bertin has been referenced on AdForum.
It's my profile and I want to edit it.Sector Experience
Awards
- 2020 Prix Club des Directeurs Artistiques (Club des DA)
- 2020 D&AD Awards
- 2020 The One Show
- 2019 Epica Awards
- 2019 LIA
- 2019 Eurobest
- 2019 EFFIE France
- 2019 French Art Directors Club
- 2019 The New York Festivals Advertising Awards
- 2019 Cannes Lions International Festival of Creativity
- 2019 CLIO Awards
- 2019 CLIO Health
People I worked with
Bruno Tallent
President & CEO
MCCANN ERICKSON PARIS
Riccardo Fregoso
Chief Creative Officer, Executive Board Member
Dentsu Creative Italy
Julien Chiapolini
Executive Creative Director
McCann Paris, Clichy Cedex
Sébastien Boutebel
Chief Creative Officer (CCO)
Saatchi&Saatchi
Anne-Sophie Guérin
Copywriter
McCann Paris
My Work
SEE ALL WORKThe heart of Rum
- BRAND:
- Diplomatico
- AGENCY:
- McCann Paris
The heart of Rum
- BRAND:
- Diplomatico
- AGENCY:
- McCann Paris
Street-vet
- BRAND:
- Purina
- AGENCY:
- McCann Paris
Bordeaux 2050
- BRAND:
- AJE
- AGENCY:
- McCann Paris
Positions
Directeur Général Adjoint en charge des Stratégies
Neuilly sur Seine, France
March 2012 - Present (12 years 8 months)
A Shopper Communication and Activation Agency
Director of Planning Europe & MEA
Saatchi & Saatchi X
France
2005 - September 2007 (2 years 8 months)
International Planning Director
Paris, France
September 2001 - July 2005 (3 years 10 months)
Leading Account Planning for P&G in EMEA on Ariel brand
Head of Strategic Planning
Lowe Strateus
France
August 1997 - August 2001 (4 years)
Leading account planning, consulting and new business strategies for public companies and institutions on corporate issues
Senior Strategic Planner
Lowe Lintas
France
April 1996 - July 1997 (1 year 3 months)
Account Planning and new business strategies (Unilever Brands, Bahlsen, San Marco, etc.)
Education
PhD (Doctorat) in Communication Sciences & Semiotics
2008 - 2010 (2 years)
Semiotics applied to creative and strategic thinking in communication
