Diego Figueroa
SVP / Director of Strategy and Participation at Lapiz / Leo Burnett
Chicago, United States
About me
This profile was created because Diego Figueroa has been referenced on AdForum.
It's my profile and I want to edit it.Sector Experience
My Work
SEE ALL WORKPositions
SVP / Director of Strategy and Participation
Lapiz / Leo Burnett
January 2014 - Present (10 years 10 months)
Besides leading the Strategy department, which encompasses analytics, research, shopper marketing and brand strategy, the role’s key responsibilities are:
- Helping expand the agency beyond Latino, leveraging my expertise in crossculturalism and General Market.
- Strengthening the agency’s Participation Planning across all sorts of media (earned, paid and owned)
- Helping expand the agency beyond Latino, leveraging my expertise in crossculturalism and General Market.
- Strengthening the agency’s Participation Planning across all sorts of media (earned, paid and owned)
Strategic Planner
Dieste
June 2008 - June 2010 (2 years)
Strategic Planner
Publicidad Causa
2007 - 2008 (1 year)
Education
2011 (1 year)
