About me
In a nutshell, I help brands make sure that their "fans" are actually fans, and that people who "like" their content actually like it. My job is to help my clients cut through the clutter and get noticed. We live in an age where putting out a good product isn't enough - people want to have an actual affinity for brands and what they stand for. I'm here to make sure your brands are seen, heard, and loved.
I've been there before, and I will never go back. Please DO NOT contact me to work with big oil, big pharma, or big banks. I am NOT interested.
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Senior Brand Planner
Minneapolis, United States
July 2016 - Present (8 years 5 months)
Senior Consumer Insights Strategist
New York, United States
July 2014 - July 2016 (2 years)
Leads research projects for clients to inform creative for both campaign and always-on strategies
Co-authored the consumer intelligence group, building up from two founding members to a team of four in less than one year handling various portfolio and new business accounts
Clients include CPG, alcohol, toys, retail, OTC pharmaceutical, beauty, automotive, and finance
Co-authored the consumer intelligence group, building up from two founding members to a team of four in less than one year handling various portfolio and new business accounts
Clients include CPG, alcohol, toys, retail, OTC pharmaceutical, beauty, automotive, and finance
Associate Strategist
New York, United States
November 2012 - July 2014 (1 year 8 months)
Day-to-day social strategy lead for various clients including CPG (General Mills portfolio) and technology/defense (Lockheed Martin)
Led creative strategy for LGBT campaign for Lucky Charms, #LuckyToBe, gaining wide-spread press coverage in the US and Canada
Created the most popular post for Cinnamon Toast Crunch on April Fools Day, generating over 19,000 likes, comments, and shares, as well as being listed by the Chicago Tribune as one of the best pranks of the day, using only $500 of paid media support
Responsible for insight mining to support broader integrated campaign ideation that includes traditional, digital, social, and experiential activations
Led analytics reporting, producing weekly reports that include community health, content analysis, and website tracking.
Part of various winning pitch teams, acquiring over 5 pieces of new business for the company across various categories
Provided digital strategy support for various clients including (but not limited to): United States Postal Service, Verizon FiOS, Coca Cola, Jose Cuervo, MasterCard, L’Oreal Paris, American Airlines, and Choice Hotels
Led creative strategy for LGBT campaign for Lucky Charms, #LuckyToBe, gaining wide-spread press coverage in the US and Canada
Created the most popular post for Cinnamon Toast Crunch on April Fools Day, generating over 19,000 likes, comments, and shares, as well as being listed by the Chicago Tribune as one of the best pranks of the day, using only $500 of paid media support
Responsible for insight mining to support broader integrated campaign ideation that includes traditional, digital, social, and experiential activations
Led analytics reporting, producing weekly reports that include community health, content analysis, and website tracking.
Part of various winning pitch teams, acquiring over 5 pieces of new business for the company across various categories
Provided digital strategy support for various clients including (but not limited to): United States Postal Service, Verizon FiOS, Coca Cola, Jose Cuervo, MasterCard, L’Oreal Paris, American Airlines, and Choice Hotels
Account Executive/Project Manager
New York, United States
July 2011 - November 2012 (1 year 4 months)
Day-to-day client contact and project lead for Boehringer-Ingelheim/Lilly USA, LLC alliance for prescription type 2 diabetes medication for consumer, professional, in-pharmacy, sales force, and relationship marketing, managing timelines for multiple stakeholders, scopes/staffing, and finance
Worked directly with senior client management, medical, regulatory, and legal reviewers to ensure quality and compliance of all promotional materials
Part of Clio Healthcare Bronze award-winning team for type 2 diabetes educational videos
Worked directly with senior client management, medical, regulatory, and legal reviewers to ensure quality and compliance of all promotional materials
Part of Clio Healthcare Bronze award-winning team for type 2 diabetes educational videos
Education
BS Business Administration, Marketing, Communications and Media Studies
2007 - 2011 (4 years)
Intramural Soccer team captain, Folk Choir, Student Culinary Council, Culture and Sports writer for The Ram, New Student Orientation Captain
