Shelley Martin

- B2B social media content creation
- Community management and growth
- Paid social - Facebook, Twitter and LinkedIn
- Social lead generation
- Social listening - Brandwatch
- Supporting Inbound team

Key Skills:
- Integrated marketing communications and campaign management
- Briefing and liaising with designers and web development teams
- Day to day account management
- New product development and brand management within B2B markets
- Stakeholder engagement and new business development at director/board level

- Providing digital campaign/ project strategy and guidance
- Project management
- Contributing to rebranding projects and website redesigns
- Presenting quarterly reviews and ensuring KPIs are met
- Contributing to pitches and retendering meetings
- Day to day account management of B2C and B2B clients - specialising in large FMCG brands and third sector organisations
- Experience working with large corporate companies
- Designing, budgeting, planning, implementing and monitoring digital and social media campaigns
- Social media community management and content generation
- Managing Twitter and Facebook adverts
- Designing and managing social media competitions
- Mentoring account executives and interns and proof reading content
- Drafting blogs for the Klood website as the resident Twitter expert
- Briefing and managing graphic designers, web developers, SEOs and bloggers in-house and from external agencies/ freelancers
- Basic graphic creation using Photoshop
- Wordpress and Drupal basic website content management
- Digital newsletter creation; Dotmailer
- Reporting and analytics of campaign performance
- GAIQ – Google Analytics certified valid from 16/12/14
- Influencer/ blogger and website outreach for SEO

- Responsible for overall campaign performance and reporting to directors
- Aiding and acting as a point of contact for junior members of the team/ interns
- Crisis management
- Managing client meetings and contributing to pitches
- Executive account management tasks (detailed below)

My duties at Neo PR consist of the following:
- Day to day liaison with clients via email, phone and Skype.
- Drafting news stories, customers case studies, features, thought leadership articles and blogs
- Content and community management for clients and Neo PR's various social media channels
- Pitching and placing content with relevant publications and building relationships with journalists
- Monitoring the news and online blogs for comment opportunities
- Tasking and aiding a Junior Account Executive
- Attending and preparing for client meetings
- Uploading and amending content for the corporate website
- Drafting corporate blogs for the corporate website and wider use
- LinkedIn lead generation

My main role at Neo PR was to keep a steady flow of client coverage and ensure our clients get as much positive publicity as possible through our content driven campaigns. I also monitored and managed the social media for many of our clients.

My day to day duties included:
- Monitoring the news and online blogs for comment opportunities
- Drafting news stories, customers case studies, blogs and other content
- Monitoring and managing various social media channels for our clients as well as ourselves
- Pitching and placing content with relevant publications and building relationships with journalists
- Managing LinkedIn sales campaigns

- Newspaper, magazine and digital advertising sales
- Proofing adverts for print
- Design plans for adverts
- Building and maintaining relationships with clients
- Lead generation

- Worked with children aged 3-13 supporting them with their educational work where needed.
- Supported children with additional learning needs.
- Supervised children during breaks and after school and during summer camps.
- Supervised children on school trips, sports fixtures and swimming.
- Planned and supervised out of school hours activities.