About me
Hi there.
My name is Timo Kiuru.
I'm an award-winning creative director, a speaker, and a writer.
I've written a book on experience marketing. I've spoken to professional audiences all over the world. My writings have been published for example in The Huffington Post & Highsnobiety. On my free time, I photograph, dance, and collect sneakers.
With over 10 years’ experience in the entertainment and experience marketing industry, I now lead fully integrated projects as a creative director for cutting-edge, international brands; creating business-driven, strategic & truly creative campaigns.
I've been fortunate enough to work with the world's leading brands like Samsung, Nokia, McLaren, Microsoft, Cosmopolitan, The Huffington Post, Highsnobiety, and SK-II. And, I was recognized with a global 40 under 40 – industry award in 2016.
For more information about me, please visit:
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Positions
Founder
The Unthinkable Oy
September 2014 - Present (10 years 2 months)
The Unthinkable is a business-driven strategy & creative consultancy founded by Timo Kiuru. We are a network of designers, strategists, artists, rebels, influencers, writers, and other creative professionals.
The Unthinkable’s clients include international brands like Nordic Business Forum, Jack Morton Worldwide, Vok Dams, Highsnobiety, Rovio, and Sanoma Media.
For more information: http://www.unthinkable.fi
The Unthinkable’s clients include international brands like Nordic Business Forum, Jack Morton Worldwide, Vok Dams, Highsnobiety, Rovio, and Sanoma Media.
For more information: http://www.unthinkable.fi
Worked alongside with creative directors and with an international team of designers, environmental designers, architects, copywriters, strategists, creatives, account directors, producers and project managers in planning and production of major international experiential marketing campaigns for clients like Samsung, SK-II and McLaren.
Strategy, concept planning & client communication
Developed and supported the team on creating razor-sharp insights, analytical campaign strategy and holistic experiential concepts which combine the needs of the audience, the brand and the client. Secured new business and managing client relationships at different phases of the projects.
Leading the Jack Morton Seoul team
Supported, motivated and lead the Jack team in Seoul on a daily level and reported to the managing director of the branch.
Strategy, concept planning & client communication
Developed and supported the team on creating razor-sharp insights, analytical campaign strategy and holistic experiential concepts which combine the needs of the audience, the brand and the client. Secured new business and managing client relationships at different phases of the projects.
Leading the Jack Morton Seoul team
Supported, motivated and lead the Jack team in Seoul on a daily level and reported to the managing director of the branch.
Managing director, Founder
Boogie Marketing Oy
August 2012 - September 2014 (2 years 1 month)
Boogie was a Finnish experiential marketing agency known for strategic thinking, bold creative and flawless execution. Boogie was awarded for an Evento-award for the planning and production of the best consumer event in 2013 for Helsinki Fashion Week. Clients of the agency included leading Finnish brands like VR, Microsoft, Sanoma Media and Sponda.
At Boogie I was responsible for leading both the creative and production teams and working on all the projects of agency. The exceptional growth and solid profitability of the agency were my main areas of responsibility. Boogie was acquiesced in 2014 by Bright Group.
At Boogie I was responsible for leading both the creative and production teams and working on all the projects of agency. The exceptional growth and solid profitability of the agency were my main areas of responsibility. Boogie was acquiesced in 2014 by Bright Group.
Event marketing strategist, International project director
Toronto, Canada
October 2011 - June 2012 (8 months)
Lead the creative planning and production of international experiential marketing & integrated campaigns for clients like Nokia, Unibet and Bestseller Group.
Worked as a strategists and as a creative on multiple accounts of the agency and ensuring world-class strategic and creative ideas, insights and solutions.
Proven track record on gaining new business and winning pitches for the agency.
Represented the agency at international industry events like The Event Marketing Summit.
Worked as a strategists and as a creative on multiple accounts of the agency and ensuring world-class strategic and creative ideas, insights and solutions.
Proven track record on gaining new business and winning pitches for the agency.
Represented the agency at international industry events like The Event Marketing Summit.
Executive Producer
MTV MEDIA
July 2007 - September 2011 (4 years 2 months)
Lead the planning and production of press events, corporate events, seminars, live broadcast events, product launches, internal events and parties for all of MTV Media's brands in Finland.
Worked alongside with the Business to business –marketing team and external agencies on planning and production of integrated campaigns.
Responsible for developing and launching new commercial concepts and products to cater for the needs of the biggest advertisers in Finland.
Worked alongside with the Business to business –marketing team and external agencies on planning and production of integrated campaigns.
Responsible for developing and launching new commercial concepts and products to cater for the needs of the biggest advertisers in Finland.
Producer
Subtv Oy
July 2006 - January 2007 (6 months)
Worked together with the Business to business –marketing team on re-designing and repositioning the extranet service Spotti.fi.
Content production: copywriting and editing content for the Spotti.fi service.
Awarded with a Grand One digital marketing award after the renewal of the Spotti.fi service portal.
Content production: copywriting and editing content for the Spotti.fi service.
Awarded with a Grand One digital marketing award after the renewal of the Spotti.fi service portal.
Education
Bachelor of Business Administration (B.B.A.) - International business: European Business Administration
2003 - 2007 (4 years)
