Frédéric Wolff

Created the Chief Branding Offcier position with Oxymore.inc, a globally recognised futuristic consultancy.
Our purpose is to enable Brands embrace the new technological trends that impact consumers branding relationships on all grounds (brand experience, brand engagement and consumer buying behaviour to foster return on investment).
We establish the vision and the direction, design innovative branding strategies, recommend the necessary organisational structure & operative process evolution, and drive the strategic & operational Brand experience based on the consumer branding relationship and business impact analysis.

Course: Communication Strategies
Goal: to enable students to experiment directly the key steps of designing and developing a communications strategy. With real communications problems and close-to-professional situations, the students put into practice what they have learned in theoretical courses:
- Understanding the company/institution/person/...’s overall goals
- Communications problem & communications objective
- Positioning, motivation to act & chosen type of relationships
- Target audience & insights
- Communication strategy & trajectory
- Communication plan.

Pixit.io is digital start-up busy creating the First Visual Search Engine dedicated to the Fashion Industry.
Pixit.io was created on the basis that pictures is the new mobile semantic. Based on the insight that vision is the only global sense, we combined in a unique offering SEING (ultimate visual recognition algorythm), TRACKING (unique visual web crawling technology) and MONITORING (offering Brands the possibility to know where and how which picture engaged which consumer to decide on the most efficient marketing strategy).
I have made a positive impact by
- leading the team in developing a unique computer vision algorithm enabling smartphones to see fashion like the human eye,
- creating a complete brand and offering out of a burgeoning technology
- and developing unique branding strategies suitable to today's digitally mobile age, matching the company's vision for the fashion industry.
I ensured all bottom-line factors were implemented, including company vision, long-range strategic planning, global product management and technology development process. I also designed the organisational structure, oversaw major pricing decisions, and performed financial analysis of the company's performance.
Selected contributions:
- I oversaw all budgets to implement technology strategies and plans to deliver on the proposition.
- I created a more responsive and UX driven organisation resulting in a saving of time and efficiency in POC and go-to-market delivery
- I conducted staff re-engineering and recruiting in order to achive objectives faster
- I improved productivity substantially while reducing operational costs
- I initiated short-term / long-term contracts with client in order to guarantee a break even positon in the short/mid term

I am credited for playing a key role in (re)establishing company presence in France: rebranding the company by implementing an efficient change management program, initiating and developing a new and unique positioning “user experience => earn media”. Spearheaded vision, strategy, and execution of business operations. Oversaw staffing, strategic directives, and training of all team. Cultivated and developed the client relationships into this new positioning.

Selected contributions:
- I successfully won bids to create marketing communication campaigns for globally and locally recognised brands including Lego, Ubisoft FarCry4, P&G, Lacoste, Volvo, HSBC, Essilor, D&G, Escada, Rochas, Pfizer, GSK, Britvic Teisseire, Ducros, Vahiné and several others
- I was noted for helping Lego France into market leadership position, increase in sales, market share and improved reputation in 3 consecutive years, by winning the mum's heart and soul through an innovative consumer centric marketing communications strategy, winning numerous creative awards along the way (case study: https://youtu.be/pA_CZ7baFLw)
- I actioned a marketing campaign for the launch of Ubisoft FarCry4 that achieved the yearly sales objectives in 3 months with the first ever 42 million experiences campaign , that also won numerous awards (case study: https://youtu.be/SlGl_fprOCE)
- I executed a global launch for Lacoste L.12.12 fragrance that led the brand achieving 6% market share, growth in Facebook followers from 1,5M to 7M fans (case study: https://youtu.be/zb-pPu7lzrk) and winning a silver Euro EFFIE - (case study : https://youtu.be/zGjr-Wmz9Jc)

whiteBOX is a Strategic Marketing consultancy all about "Breaking Through with Radically Simple Ideas and Engaging Creativity".
I invested in a strong client/agency relationship with our clients by understanding the change in their environment, and implemented marketing activities and branding strategies consistent with their needs.
A few of the clients I’ve impacted positively included Mitsubishi Motors Europe, UAE Royal Jet, Pfizer, Société Générale, Saint Gobain Isover/Weber, and Weave.

I was charged with designing, developing, and directing a new positioning strategy and organisational structure - "360 active business" - that resulted in 16% year-over-year revenue increase.
Selected Contributions:
- I have had success in pitching new business with brands, such as Mars, Mondelez, Gordon Beers, Kawasaki, Saint Martin Island, Pentax EMEA, BMW/Mini Dealers France, Qualitel, and Everlast.
- My efforts led to an increase in revenue by 20% with the development of an “efficient expert pooling” approach involving strategy, creativity, and production and implemented an opened organisational structure that fostered strong relationships with clients.

I held responsibility for re-positioning the agency - "Integrate the communities" - focussing the company on Influential Marketing to deliver ROI, developing innovative business strategies and marketing programmes. I am credited for revenue growth, the opening of a new office in London and in Brussels, and the acquisition of an independent agency.
Selected Contribution:
• I integrated the community in the client’s business platforms that resulted in noteworthy achievements for Brands, namely Kia, Kawasaki, Best Western Premier International, Best Western France, Weight Watchers, Harlequin, Roady, Continental, Uniroyal, Reynaers Aluminium International, Maison de la France UK, Qualitel, Groupe Socoda, Evinrude/CanAM/Sea-Doo/Ski-Doo, John Deere, Igol, Samse/Des Idées/La Boîte à Outils, and L’Entrepôt du Bricolage.

I was responsible for the direction and management of the Brand Identity in Europe and the strategic development of all European-level Marketing Communications for Nissan.
Key responsibilities
- Development , implementation and management of European Brand Strategy.
- Directing all centralised advertising projects and European media.
- Directing all Brand Promotions activity, including events, managed at European level and setting strategies for national implementation
- Key senior contact window with global marketing teams in Japan, specifically GBO (Brand Management) and GMO (Marketing and Promotion)
- Key senior contact window with central agency teams in Paris: G1\TBWA, G1\OMD, G1\Brand Company and G1\Typoweb
- Running monthly S&M Committees for Brand Identity and Advertising chaired by SVP Sales & Marketing, Nissan Europe
- Liason with NCS and iNSC Marketing teams on all brand marketing and communication subjects at President/Marketing Director level
- Responsible for commercial elements of European motorsport programme and day-to-day reporting of European motorsport group in Cranfield.

Responsible for the direction and management of all European-level Marketing Communications for Toyota Motors Europe.
Key Responsibilities
- Development and implementation management of TMME Brand Strategy.
- Directing all centralised advertising projects and product launches.
- Key senior contact window with TMME marketing team in Brussels and Toyota global marketing teams in Japan
- Key senior contact window with central agency teams in Paris: and key european markets agencies.

As PEUGEOT Worldwide Client & Network Director, I was responsible for the direction and management of Peugeot's Brand Identity in Europe, LATAM and Asia and for the strategic development of all Marketing Communications at global level.
Key Responsibilities
- Development and implementation management of Peugeot Brand Strategy.
- Directing all centralised advertising projects and global media.
- Key senior contact window with Peugeot WW Sales & Marketing Director, WW Advertising Director and WW Regional Directors.
- Key senior contact window with agency management and teams in key markets (France, Germany, UK, Italy, Spain, Uruguay, Hong-Kong):
- Running monthly S&M Committees for Brand Identity and Advertising chaired by SVP Sales & Marketing, Peugeot WW
- Liason with NCS and iNSC Marketing teams on all brand marketing and communication subjects at President/Marketing Director level.