About me
My professional career has developed in the field of client management at advertising agencies in the US, Italy and Europe, leading to full responsibility for an entire business unit. I've acquired a broad range of skills in communication and resource/project management at both national and international level.
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Owner
San Donato Milanese, Italy
January 2015 - Present (9 years 10 months)
Provide marketing communication consultancy, such as
- brand strategy counseling
- support in creative development
- agency search and selection
- agency remuneration assessment
- contract negotiations
- agency relationship management and evaluation.
- brand strategy counseling
- support in creative development
- agency search and selection
- agency remuneration assessment
- contract negotiations
- agency relationship management and evaluation.
Partner
Istituto Protagora, Milano
Italy
January 2010 - January 2015 (5 years)
Delivered outstanding results by assisting companies on reducing wasted expenses and improving ROI.
Therefore we offered a broad range of services, e.g.:
- Strategic Brand and Communication management;
- Agency relationship management;
- Agency Search & Selection (including assistance in contract and remuneration definition);
- Work Flow and Decision Making Process Optimization;
- Assistance on Media and Production matters, including cost & quality controlling;
- Coaching and on-going tutorship to marketing team.
Therefore we offered a broad range of services, e.g.:
- Strategic Brand and Communication management;
- Agency relationship management;
- Agency Search & Selection (including assistance in contract and remuneration definition);
- Work Flow and Decision Making Process Optimization;
- Assistance on Media and Production matters, including cost & quality controlling;
- Coaching and on-going tutorship to marketing team.
Client Service Director
Y&R Italia
April 2002 - September 2009 (7 years 5 months)
... also,
° June 2008 - 2009, Managing Director at Y&R Brussels.
° 2002 - M2008, Global Client Leader on Barilla:
Responsible for managing Barilla communication business worldwide within the pasta meal category; full responsibility for budget, projects and teams in 16 countries; handling network’s P&L worldwide.
° June 2008 - 2009, Managing Director at Y&R Brussels.
° 2002 - M2008, Global Client Leader on Barilla:
Responsible for managing Barilla communication business worldwide within the pasta meal category; full responsibility for budget, projects and teams in 16 countries; handling network’s P&L worldwide.
Group Account Director
Young & Rubicam Italia
May 1997 - March 2002 (4 years 10 months)
Main responsibilities:
° Definition, positioning and communication strategy for client / brand by analysing the market, competition and consumers.
° Management of processes, costs, timelines and the work teams assigned to individual projects.
° Coordination of the various departments (strategic, creative, media centre, print and TV production) involved in all phases of communication campaign implementation.
° Activation and coordination of specific resources for below-the-line activities, PR, web, events, sponsorships.
° Agency turnover growth achieved by increasing existing client investments.
° Definition, positioning and communication strategy for client / brand by analysing the market, competition and consumers.
° Management of processes, costs, timelines and the work teams assigned to individual projects.
° Coordination of the various departments (strategic, creative, media centre, print and TV production) involved in all phases of communication campaign implementation.
° Activation and coordination of specific resources for below-the-line activities, PR, web, events, sponsorships.
° Agency turnover growth achieved by increasing existing client investments.
Account Director
Bates Italia
September 1996 - April 1997 (7 months)
Account Supervisor
Lotas Minard Patton McIver NYC
May 1993 - August 1996 (3 years 3 months)
Account Executive
Lowe & Partners NYC
January 1991 - April 1993 (2 years 3 months)
Education
Marketing and Advertising
1992 - Present (32 years 10 months)
Attended courses at the NYU School of Continuing Education
Communication, Marketing, Economics, Public Relations, Sociology, Psychology
1985 - Present (39 years 10 months)
