Pablo van de Berg

Managing Director at Yune

Amsterdam, Netherlands

About me

I have a master of Science (M.Sc) in Communication Studies and experienced in creating branded content with a passion for video and brands. During more than 10 years I have gained experience by working for several media (TV, advertising, digital) companies and since 2007 I am an entrepreneur and co-founder of Yune.

Within Yune I am managing director and responsible for partnerships, business development and main responsible for all video projects. Yune is a content marketing agency. We create and produce (digital) video & social content and campaigns for leading brands like Albert Heijn, Vodafone, Ziggo, Bijenkorf, Zilveren Kruis Achmea, ProRail, NS, KPMG, funda, Delta Lloyd, Dr. Oetker, Praxis, Google and Stabilo.

In 2012 winner of a Silver Cannes Lion at the International Advertising Festival for creating the mobile app 'Koninklijke Wachtkamers' for NS. This app gives you an 360 degrees experience of three major 'Royal Waiting Rooms' at several Dutch train stations.

Specialties: Areas of expertise: Content marketing, Branded Content, entrepreneurship, online video production.

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Positions

Managing director

Yune

Amsterdam, Netherlands

January 2007 - Present (17 years 10 months)

Description

Yune is a content marketing agency. We create and produce (digital) video & social content and campaigns for leading brands, like Albert Heijn, Ziggo, Bijenkorf, Nikon, Nutella, Zilveren Kruis Achmea, ABN AMRO, ProRail, NS, KPMG, funda, Delta Lloyd, Praxis, Dr Oetker, Google and Stabilo.

Account Manager Cross Media

Endemol

2006 (1 year)

Description

Responsible for creating sponsorships with brands in terms of branded content in TV shows.

Freelance Project Manager / Producer

Media Republic LLC

2006 (1 year)

Description

Project Manager / Producer for the pre-production of online video's on behalf of Heineken as sponsor of the UEFA Champions League. During a short serie online video's we let V-reporters travel through the European soccer cities (like Milan). They checked in every city the atmosphere among the supporters. What is that Champions League feeling?

Freelance editor

Eyeworks Sport (WK Producties)

1999 - 2005 (6 years)

Description

As 'beeldbandredacteur' responsible for making sport programs like European soccer games, Tennis and Darts tournaments. On behalf of Eyeworks worked for TV channels like Sport 1, SBS6, Canal Plus and Veronica. Covering all major Dutch soccer games (Eredivisie, Jupiler League and KNVB Beker, Dutch National team qualifying games for World and European Championships) for Canal Plus and SBS6 and editing highlight shows for European soccer leagues like Primera Division, Bundesliga, Premiership and Serie A.

Account manager

Pearson Education

2002 - 2004 (2 years)

Description

With the leading publisher of textbooks within Higher Education I was Account Manager and resonsible for closing deals with book stores and tailor made solutions for professors.