About me
Strong leader with proven Marketing & Sales best practices. Both B-to-B and B-to-C experience. Hands on mentality combined with the talent to envision and implement strategies. Ability and personality to inspire teams & people. Creating 'moments of truth' to bring people and organisations forward.
Several senior FMCG marketing/sales positions in combination with general management positions in financial services and currently acting as CEO/partner and entrepreneur, I can offer expert advice on C-level, both from the corporate multinational point of view as well as the hands on entrepreneurial mindset.
Proven track record in building brands & sales driven cultures with a customer centric focus.
Best practices in creating added value for key customers in order to achieve preferred suppliership i.e. long term partnerships
* Concept development instead of product development is the key to success
* Created customer value in a financial driven organisation through client oriented business models
(strategy development, strategic repositioning, anual marketing review, etc.) instead of internal
market segmentation
* Developed a complete new internal and external communication strategy/platform for the
company, in order to be more successful in reaching our customers and stakeholders
Specialties: Digital cross channel expertise, marketing/brand strategies, C-level sparring partner, BIG = Business Innovation Growth, International Leasing, Branding & Identity, E-commerce, CRM, Competitive analysis, service marketing, alignment in marketing & sales strategies.
Talent you might be interested in
Positions
Lid van Register Marketeers (RM)
Jury member of Dutch Marketing Awards
We believe that a brand is the sum of all interactions. This makes every interaction a moment of truth. We help brands make the difference during all of those moments that matter.
The Valley works for brands like Nike TEAM, Tommy Hilfiger, Unilever, AkzoNobel, Pladis (Verkade & Sultana), AB InBev (Hertog Jan), Renault, Rabobank, ABN AMRO, ING Bank, ONVZ Zorgverzekeraar, Basic-Fit, Fokker Services, Royal IHC, Raet, International Credit Card Services, National Postcode Lottery, Erasmus University, Pets Place, Realnext, etc.
VP Regional Director
Corparates, New Business
- Marketing & Sales responsiblility for segments and clients
within region
- Managing senior team of key relationship managers, sr.
account managers and sales & client service managers
- Responsible for alignment and preferred partnershipping
with ABN AMRO bank sales channel
Sales Director SME & New Business
* Founder of a New Business sales team
* Turnover responsibility of Euro 570 mio
* Responsible for 12 account managers, 5 new business managers,
1 segment manager
* Developing and implementing a new sales model: Portfolio
Management
