Madalyn Knebel

A boutique creative consulting & brand identity firm providing services, which aid in captivating visual story-telling. By possessing a malleable approach, I craft work with care to align clients with those they seek.

CLIENTS INCLUDE
— DiGiorno Pizza | Doner
— Smithfield | Doner
— Aloft Detroit | The David Whitney
— Hour Detroit
— Flagstar Bank
— edibleWOW
— Zoup! Co.
— Crain Communications Inc.
— Crain’s Detroit Business
— Willis Show Bar
— MADE Floral
— Rust Belt Market

Available for commissions & collaborations including:

SERVICES

STYLING
— food & beverage
— prop sourcing & styling
— off-figure product styling
— visual merchandising
— set styling & design
— catalogs & lookbooks
— wardrobe & period styling
— floral design
— interior design
— event & tablescape design
— prop design & production

DESIGN & DIRECTION
— art direction & creative direction
— design & creative consulting
— brand identity development
— logo & wordmark development
— social media content design
— social media management
— brand strategy
— print & digital design
— editorial layout design

INQUIRES
Please e-mail me directly at madalynknebel(at)gmail(dot)com to learn more about my availability & rates or visit my website at www.madalynknebel.com for more information.

— Pioneered the in-house creative & special projects management
— Maximized hospitality through social media & review accounts
— Refocused social media following & engagement with audits
— Maintained & developed print & digital assets across the brand portfolio

— Built social media & brand presence with a finite budget
— Produced print, web, & social media content & managed website
— Overhauled & authored social media communication & newsletter
— Managed event inquiries & special events, including holidays
— Oversaw all reservations & ticket sales, as well as partnerships

Build Institute helps people turn their business ideas into reality by providing them with the necessary tools, resources, & support network in Detroit. To date, the organziation has graduated over 1,000 aspiring & experienced entrepreneurs from Build classes, many of whom have gone on to start successful businesses in the city. In addition to classes, Build offers networking events, mentorship, connections to resources, & a nurturing community that allows ideas to develop & flourish over time.

— Design & format print & digital promotional collateral
— Manage, develop, & deliver website, social media, newsletter, & blog content
— Oversee media calendar & strategy, while coordinating with Downtown Detroit Partnership
— Handle special projects ranging from event production to technology requests

Lady Lazarus can be found within Metro-Detroit's premier artist & vintage shopping destination, The Rust Belt Market. We carry a collection of artists working in wood, glass, clay & metal alongside illustrations & print work. Vintage pottery & modern handmade concrete planters don unique plant-life to complete the lovely curation.

— Execute visual merchandising to craft a unique & friendly customer experience
— Assist with wholesale ordering for new & existing shop commodities
— Cultivate existing plant-life & propagate new succulents & cacti
— Create print & digital collateral, including copywriting

— Compose web & print graphics while adhering to brand style guidelines
— Layout presentations for webinars & large-scale special events
— Manage e-newsletter design, including pulling database content