Maddie Raedts
Founding Partner | Creative Director at IMA – Influencer Marketing Agency, Amsterdam
About me
Founding Partner of IMA - Influencer Marketing Agency in 2012, leading global influencer agency. Listed on the Forbes30under30 list for Media in Europe, published in January '17.
Housed on the Amsterdam canals, IMA consists of 50 digital natives, 15 nationalities, 2 dogs and international clientele.
I discovered the true power of influencer marketing 7 years ago after playing a key role in the development of fashion inspiration platform Fashiolista.com., being responsible for the influencer network & partnerships there.
Today we develop and produce all-round influencer marketing strategies & campaigns with over 8000 top influencers in our network. Our clients include: Diesel, Tommy Hilfiger, KLM, Unilever, Nivea, Safilo, Heineken, Philips, Nike, Farfetch, TomTom and many more.
In my role I lead a young, international team who are responsible for pioneering how brands work with influencers to engage audiences across the globe. IMA contributes to influencer marketing being the corner stone it is today.
As a Creative Director I'm mainly responsible for advising the best strategies & concepts for clients to work with influencers & other creators/ambassadors. Always keeping the best match of influencers and aesthetic quality of business in mind.
Talent you might be interested in
Positions
Founding Partner | Creative Director
Our clients include: Ahold, Unilever, L'Oreal, Safilo, Farfetch, Rituals, Carolina Herrera, Calvin Klein, Tommy Hilfiger, Heineken, KLM and many more.
www.imagency.com
VP Influencer Marketing
Fashiolista.com is now reaching 3million women worldwide, and is the fastest growing online fashion community in the world. I've build up an ambassador network of over 3500+ key influencers worldwide.
My responsibilities included:
- Build up global influencer network
- Develop, plan and coordinate strategic partnerships with digital influencers.
- Head of Influencer Marketing team
- Develop creative integrated digital campaigns and creative collaborations between Fashiolista, brands and various third parties.
- Create tailor-made concepts for brands that generate online exposure. Campaigns for eg. Nike, Burberry, MANGO, DKNY, Philips, COS, Diesel and more.
- Community growth & platform optimalization
- Events, PR & Branding
Digital Editor
Fashion Editor
Being part of the fashion department of V Magazine, provided me with valuable insight how a cutting edge magazine daily operates. As well as working with long-standing professionals, made me expand my knowledge in the since long time established fashion industry.
Daily tasks:
- assisting on, and preparing photo shoots for the magazine (Stylists: TomvanDorpe, Catherine Newell-Hanson, Carlyne Cerf de Dudzeele, Carine Roitfeld)
- trend analysis
- market research
- sample organizing
- PR contact with the international design houses and brands
Influencer Manager
Concept Developer
- Graphic design
- Concept development
Online Editor
Styling Assistant
- trend analysis
- market research
- sample organizing
- PR contact with the international design houses and brands
Online Content Manager
Visual Merchandiser
- Window styling
- Fashion Show organizing + styling
