About me
Jason is an award winning creative thinker, strategist and behavioural impact specialist with 25+ years of experience shaping how organisations and brands connect, influence and create meaningful change through creativity and storytelling. As Partner at Brand Rebellion, he brings deep expertise in moving people, impacting change, transforming cultures and shifting behaviours across government, defence and international brands.
Prior to Brand Rebellion, he co-founded creativeXpeople at Synergy Group, growing it from 4 to over 50 people and establishing it as a B&T Top 5 State Agency, and in national creative agencies. His work spans positioning Defence as the number one employer of choice for Graduates, to crafting Australia's message of unity to Ukraine, reducing occupational violence for First Responders, and developing award-winning integrated campaigns for brands like McDonald's, Red Energy and Cricket Australia.
Jason serves on the external advisory board for the Centre for a Better Canberra, the inaugural steering committee of the Microforest Collective and chairs the Chief Minister's Brand Strategic Advisory Board, helping shape the nation's capital's identity and brand. In addition, he is an international jury member for creative, impact and social good awards in New York and London.
Skills
Sector Experience
Awards
My Work
SEE ALL WORKWhere Music Lives
- BRAND:
- School of Music
- AGENCY:
- Zoo Group
Positions
Partner & Head of Human Experience
We’re driven by a deep passion for people and how they connect with businesses, from the employee experience through to the customer experience.
What binds these two areas together is how brands behave and how people interact. This connect has created a strong mission; to create organisations that people want to align themselves with.
Executive Director
A new breed of agency, we combine the courage of wild, imaginative creatives; with the rigour and strength of a large scale consultancy. We're explorers, inventors, artists and adventurers.
Driving strategy, behaviour change and cultural shifts through lens of blending academia and art in creative ways to solve problems through innovative approaches, new technologies, old channels, interactions and opportunities that all boil down to the fundamentals - the human experience.
Continuing to drive and mentor across both the Digital space and creatives through strategic vision, brand communication and innovation.
Where Music Lives
- BRAND:
- School of Music
- AGENCY:
- Zoo Group
- Drive the team towards achieving new heights within the digital realm, and discover new ways to solve the challenges for clients.
- Work in tandem with the Executive Creative Director to create new, and exciting avenues to communicate a brand to the market through innovative brand communications.
- Ensure that our digital end goals, are true to the ZOO brand.
- Challenge conventions, and lead by example
Where Music Lives
- BRAND:
- School of Music
- AGENCY:
- Zoo Group
Hootsuite Ambassador
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy
PR & Digital Media Manager
These include digital strategy, campaign conceptualisation, technological implementation for effective marketing and promotion, using digital solutions for successful external, and internal communications.
Over and above this, the role includes oversight of digital strategies including Search Engine Optimisation, Social Media and Search Engine Marketing, electronic direct marketing and CRM solutions
