About me
Jason has spent a quarter of a century shaping behaviour. He has worked with local, national and international companies to tell persuasive stories, motivate and influence behaviour, and disrupt conventional thinking. Called upon to work with as diverse organisations as the Department of Defence, Miller Genuine Draught, Red Energy, McDonald’s, the Australian Government, Cricket Australia and Uber amongst others, he advised senior leaders on ways to engage people, shift behaviours, create positive cultures, and develop truly innovative solutions using creative, disruptive thinking.
Jason is the Chair of the Chief Minister’s Brand Strategic Advisory Board for Canberra, an international jury member for multiple creative and impact driven awards, and is a Partner for Synergy Group Australia, and co-leads the creativeXpeople, and now ThinkPlace businesses. These teams create lasting positive impact for people through community engagement, experience design, deep insightful research and futurist strategy, behavioural design and impact, and generative sustainable designs alongside creative impact, campaigns and curiosity.
The team have been invited to ABC’s Gruen 7 times, appearing again this year in 2024, were named one of Australia’s top 5 State Agencies of the Year by B&T, and have themselves been awarded multiple times for their work.
thatginger.au
Skills
Sector Experience
Awards
My Work
SEE ALL WORKWhere Music Lives
- BRAND:
- School of Music
- AGENCY:
- Zoo Group
Positions
Executive Director
A new breed of agency, we combine the courage of wild, imaginative creatives; with the rigour and strength of a large scale consultancy. We're explorers, inventors, artists and adventurers.
Driving strategy, behaviour change and cultural shifts through lens of blending academia and art in creative ways to solve problems through innovative approaches, new technologies, old channels, interactions and opportunities that all boil down to the fundamentals - the human experience.
Continuing to drive and mentor across both the Digital space and creatives through strategic vision, brand communication and innovation.
Where Music Lives
- BRAND:
- School of Music
- AGENCY:
- Zoo Group
- Drive the team towards achieving new heights within the digital realm, and discover new ways to solve the challenges for clients.
- Work in tandem with the Executive Creative Director to create new, and exciting avenues to communicate a brand to the market through innovative brand communications.
- Ensure that our digital end goals, are true to the ZOO brand.
- Challenge conventions, and lead by example
Where Music Lives
- BRAND:
- School of Music
- AGENCY:
- Zoo Group
Hootsuite Ambassador
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy
PR & Digital Media Manager
These include digital strategy, campaign conceptualisation, technological implementation for effective marketing and promotion, using digital solutions for successful external, and internal communications.
Over and above this, the role includes oversight of digital strategies including Search Engine Optimisation, Social Media and Search Engine Marketing, electronic direct marketing and CRM solutions
