About me
Multidisciplinary brand art director & designer specialised in creating memorable visual ecosystems for leading international brands and innovative clients.
My experience covers many areas including consumer goods and services, technology, entertainment, youth culture, music, sport and fashion industries.Over the past decade, I’ve built a career crafting unique identities and campaigns for global brands across fashion, sports, music, and tech. I started out in Barcelona at McCann Eriksson and Ogilvy, working on campaigns for brands like Durex and Nescafé. From there, I moved to London, where I spent four years as an Art Director at Pablo, creating standout campaigns for Adidas, Eurosport, VW, and Carlsberg. Then came Paris, where I took on the role of Lead Art Director at Alcatel Creative (2016–2019), leading the company’s global rebranding. In 2020, I joined Alibaba Group as Brand & Creative Design Lead, developing creative strategies and adapting brands for the European market.
Most recently, as Creative Lead at BlaBlaCar, I have been leading the efforts to refresh the brand’s creative identity to keep it ahead in a competitive market. Collaborating with cross-functional teams, I'm helping ensure a consistent vision across all brand assets, introducing new approaches that better connect with BlaBlaCar’s global audience. My contributions are focus to prepare the brand for continued success heading into 2025.
Languages
- Spanish - Native
- English - Pro
- French - Pro
Talent you might be interested in
Positions
Creative Studio Lead
Collaborated with cross-functional teams to ensure brand consistency across all assets.
Developed new creative approaches to better connect with BlaBlaCar’s global audience.
Brand and Creative Design Lead
-Based on core business insights: research, create and build full brand ecosystems and frameworks for different local brands in the group.
-Evolve and build on creating a distinctive and consistent brand and platform propositions to enhance consumer TOMA, recognition, and memorability.
- Sustainable scalability (cost efficiency and effectiveness) of the design operationalisation of different brands, campaigns, promotions and content for different partner teams and stakeholders.
Freelance Art Director
Lead Brand Art Director
- Increasing brand penetration and awareness in the target audience (18yo to 25yo)
- Increasing brand affinity scores within young audiences
- Helping Alcatel to position itself as a top five choice for first time smartphone buyers
