| Title | Gravity Cat |
| Brief | To communicate the fun of gravity changes, we made a live-action film which features a girl and her cat freely running across the walls and ceiling in the real world.Because a cat is the main character’s sidekick in the game, and cat videos are immensely popular on the internet, we decided to feature a cat to generate buzz for the film.We tackled challenging visual expressions, including one-cut takes, POV filming, animal takes, and gravity changes. We made it as realistic as possible to get viewers questioning/wondering how it was made, and to give it the wow factor.The story of a university student struggling with her thesis and eventually being freed from set ideas was created to make the film more than a gimmick, and to convey the message of the game: “Break out of your world’s box.” |
| Agency | Tohokushinsha Film Corporation |
| Campaign | Gravity Daze 2 |
| Advertiser | Sony Interactive Entertainment Inc. |
| Brand | Gravity Daze 2 |
| Posted | November 2017 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television |
| Creative Director | Y..a O....ma Subscribers Only |
| Planner Director | Y...ke A...ai Subscribers Only |
| Planner Director | K...a T...wa Subscribers Only |
| Planner Director | Y..i Y...i Subscribers Only |
| Account Executive | K...mi W..a Subscribers Only |
| Account Executive | M...o H....hi Subscribers Only |
| Production Company | Toh.......sha F..m Co......ion Subscribers Only |
| Producer | T....hi ..o Subscribers Only |
| Producer | T....ya Su....ra Subscribers Only |
| Production Manager | T...ya O...a Subscribers Only |
| Director | S..w Ya.....awa Subscribers Only |
| Cinematography | R...en O....ra Subscribers Only |
| Lighting Director / Lighting | At.....hi U..o Subscribers Only |
| Set Design | Y...ko Ku......shi Subscribers Only |
| Art Production Director | Sh....ke O....ni Subscribers Only |
| Offline Editing | E...ko K...ra Subscribers Only |
| Offline Editing | H...ko T...ta Subscribers Only |
| Online lead | K....hi S...i Subscribers Only |
| Sound Designer | E...o A...i Subscribers Only |
More Work
SEE ALLMove
- BRAND:
- Honda
- AGENCY:
- Dentsu Creative X Inc.
Find Your Own Way
- BRAND:
- Pocari Sweat
- AGENCY:
- Dentsu Inc.
Lockdown Love Story
- BRAND:
- Heineken
- AGENCY:
- Publicis Italy
The Party Bus (Making Off)
- BRAND:
- Shiseido
- AGENCY:
- Shiseido Creative Division
The Party Bus
- BRAND:
- Shiseido
- AGENCY:
- Shiseido Creative Division
The Party Bus
- BRAND:
- Shiseido
- AGENCY:
- Shiseido Creative Division
GRAVITY CAT
- BRAND:
- Sony Interactive Entertainment Inc.
- AGENCY:
- Hakuhodo