About me
This profile was created because Natascha van Roode has been referenced on AdForum.
It's my profile and I want to edit it.Sector Experience
My Work
SEE ALL WORKTake-off Tips
- BRAND:
- KLM
- AGENCY:
- DDB Unlimited
We Are An Airline
- BRAND:
- KLM Royal Dutch Airlines
- AGENCY:
- DDB & Tribal Amsterdam
The Beauty In Motion
- BRAND:
- KLM Royal Dutch Airlines
- AGENCY:
- DDB & Tribal Amsterdam
KLM Bonding Buffet
- BRAND:
- KLM
- AGENCY:
- DDB & Tribal Amsterdam
Positions
Head of global Marketing Communication
KLM
August 2007 - Present (17 years 4 months)
To define and anchor KLM’s brand positioning, communication strategies, guidelines, central campaigns and tools and drive the implementation of these strategies, leading to KLM Brand presence in the market at a competitive level, strengthening KLM’s image and customer preference.
Manager Direct Communications
KLM
April 2004 - July 2007 (3 years 3 months)
Steer the development and implementation of effective and cost efficient international one-to-one communication strategies, campaigns, concepts and guidelines, contributing to KLM’s and AF’s customer preference, enabling strong and profitable Customer Relationship Management.
Education
1992 - 1998 (6 years)
