Karl Wolfgang Epple

Karl Wolfgang Epple

Executive Creative Director at thjnk

Germany

My Latest Work

Fritz Hansen vs. Svenbertil

Build As You Like 5

Build As You Like 4

Build As You Like 3

About me

Karl Wolfgang Epple is Executive Creative Director of the thjnk agency group.

His favorite clients include Audi, IKEA, McDonald’s, Mercedes-Benz, Paulaner and Rewe.

Karl’s work has been recognised with numerous industry awards including Cannes Lions, New York Festivals, LIA, Clio, ADC, Eurobest and The One Show.

Skills

Languages

English - Pro
German - Native

Sector Experience

Awards

People I worked with

Matthäus Frost

Matthäus Frost

Creative Director

Serviceplan NEO

Armin Jochum

Chief Creative Officer

David Kowalski

Digital Artwork

Dirk Weyer

Katharina Form

Account Manager

My Work

Build As You Like 2 — Build As You Like 2

BRAND:

McDonald's

AGENCY:

Leo Burnett Germany

Build As You Like 1 — Build As You Like 1

BRAND:

McDonald's

AGENCY:

Leo Burnett Germany

Vitra Vs. Odger — Vitra Vs. Odger

BRAND:

Ikea

AGENCY:

thjnk Hamburg

Thonet Vs. Tobias — Thonet Vs. Tobias

BRAND:

Ikea

AGENCY:

thjnk Hamburg

Fritz Hansen Vs. Svenbertil — Fritz Hansen Vs. Svenbertil

BRAND:

Ikea

AGENCY:

thjnk Hamburg

JOKE — JOKE

BRAND:

McDonald's Germany

AGENCY:

Leo Burnett Germany

DRINK — DRINK

BRAND:

McDonald's Germany

AGENCY:

Leo Burnett Germany

Cola has always come in skin colors. Just not in yours. — Cola has always come in skin colors. Just not in yours.

BRAND:

Ali Cola

AGENCY:

Loved GmbH

Got a problem with me ? Is it 'cause I ain't black ? — Got a problem with me ? Is it 'cause I ain't black ?

BRAND:

Ali Cola

AGENCY:

Loved GmbH

Positions

Executive Creative Director

thjnk Hamburg

Hamburg, Germany

July 2018 - Present (6 years 6 months)

Work
Awards

Fritz Hansen vs. Svenbertil — Fritz Hansen vs. Svenbertil

BRAND:

Ikea

AGENCY:

thjnk Hamburg

Vitra Vs. Odger — Vitra Vs. Odger

BRAND:

Ikea

AGENCY:

thjnk Hamburg

Thonet Vs. Tobias — Thonet Vs. Tobias

BRAND:

Ikea

AGENCY:

thjnk Hamburg

Fritz Hansen Vs. Svenbertil — Fritz Hansen Vs. Svenbertil

BRAND:

Ikea

AGENCY:

thjnk Hamburg

Holiday — Holiday

BRAND:

McDonald's

AGENCY:

thjnk Hamburg

Creative Director

thjnk Hamburg

Hamburg, Germany

Work
Awards

Fritz Hansen vs. Svenbertil — Fritz Hansen vs. Svenbertil

BRAND:

Ikea

AGENCY:

thjnk Hamburg

Vitra Vs. Odger — Vitra Vs. Odger

BRAND:

Ikea

AGENCY:

thjnk Hamburg

Thonet Vs. Tobias — Thonet Vs. Tobias

BRAND:

Ikea

AGENCY:

thjnk Hamburg

Fritz Hansen Vs. Svenbertil — Fritz Hansen Vs. Svenbertil

BRAND:

Ikea

AGENCY:

thjnk Hamburg

Holiday — Holiday

BRAND:

McDonald's

AGENCY:

thjnk Hamburg

Creative Director

Loved GmbH

Hamburg, Germany

Work

Cola has always come in skin colors. Just not in yours. — Cola has always come in skin colors. Just not in yours.

BRAND:

Ali Cola

AGENCY:

Loved GmbH

Got a problem with me ? Is it 'cause I ain't black ? — Got a problem with me ? Is it 'cause I ain't black ?

BRAND:

Ali Cola

AGENCY:

Loved GmbH

Skin-colored cola ? Just wait till you see our gay cola. — Skin-colored cola ? Just wait till you see our gay cola.

BRAND:

Ali Cola

AGENCY:

Loved GmbH

Different outside. Same inside. — Different outside. Same inside.

BRAND:

Ali Cola

AGENCY:

Loved GmbH

What do you call a pale cola ? "Cola" you racist. — What do you call a pale cola ? "Cola" you racist.

BRAND:

Ali Cola

AGENCY:

Loved GmbH

Do people have to be white and colas black ? — Do people have to be white and colas black ?

BRAND:

Ali Cola

AGENCY:

Loved GmbH

Creative Director

Leo Burnett Germany

Frankfurt am Main, Germany

Work
Awards

Build As You Like 5 — Build As You Like 5

BRAND:

McDonald's

AGENCY:

Leo Burnett Germany

Build As You Like 4 — Build As You Like 4

BRAND:

McDonald's

AGENCY:

Leo Burnett Germany

Build As You Like 3 — Build As You Like 3

BRAND:

McDonald's

AGENCY:

Leo Burnett Germany

Build As You Like 2 — Build As You Like 2

BRAND:

McDonald's

AGENCY:

Leo Burnett Germany

Build As You Like 1 — Build As You Like 1

BRAND:

McDonald's

AGENCY:

Leo Burnett Germany

JOKE — JOKE

BRAND:

McDonald's Germany

AGENCY:

Leo Burnett Germany

DRINK — DRINK

BRAND:

McDonald's Germany

AGENCY:

Leo Burnett Germany

Creative Director

Leo's Thjnk Tank

Hamburg, Germany

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