| Title | Imagine |
| Brief | 4.2 million children are currently living in poverty in the UK. We had to bring this awful reality to life and get the public behind the amazing work Child Poverty Action Group is doing to tackle it.A child’s imagination is powerful – but it can be heart-breaking. Inspired by the true story of a boy packing an empty lunchbox so his friends wouldn’t know his parents couldn’t afford food, we created a campaign harnessing the power of a child’s imagination, even when it shouldn’t be needed. This heart-wrenching film paints fantastical pictures before a seemingly wonderous feast is punctured by the bleak reality of poverty.The film has been seen by 5.2 million people and has been shared by Members of Parliament. Social listening showed an immediate surge in online conversation around Child Poverty Action Group and was celebrated by children’s charities across the world, from Save the Children to US-based Charity, Every Meal, for ‘putting this crucial issue back at the top of the agenda. |
| Agency | Creature London |
| Campaign | Imagine |
| Advertiser | Child Poverty Action Group |
| Brand | Child Poverty Action Group |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Television & Cinema |
| Chief Creative Officer | ..n Mi.....on Subscribers Only |
| Chief Creative Officer | ..u Ou.....te Subscribers Only |
| Chief Creative Officer | N..l N...ol Subscribers Only |
| Senior Creative | ..g E..n Subscribers Only |
| Head of Design | ..m G...n Subscribers Only |
| Chief Strategy Officer | A...ew G...on Subscribers Only |
| Strategy Director | F...a J..l Subscribers Only |
| Chief Client Officer | H....ha K....ha Subscribers Only |
| Business Director | E..a F...ch Subscribers Only |
| Head of Integrated Production | K....ie G...an Subscribers Only |
| Producer | N..o B...ne Subscribers Only |
| Production Company | Sm....er Subscribers Only |
| Director | A..m B..g Subscribers Only |
| Producer | ..n C...er Subscribers Only |
| Production Manager | Chr......lle S...e Subscribers Only |
| Director of Photography (DOP) | ..m M....ce J...s Subscribers Only |
| Director of Photography (DOP) | J...s Subscribers Only |
| Production Designer | C...s O..y Subscribers Only |
| SFX | M....ne S..p Subscribers Only |
| Food Stylist | E...ne N..n Subscribers Only |
| Wardrobe Stylist | S...na W..g Subscribers Only |
| Lighting | P....ux Subscribers Only |
| Cameraman | A..i R...al Subscribers Only |
| Executive Producer | D....ah Wh.....ld Subscribers Only |
| Sound Engineer | J..h Ca....ll Subscribers Only |
| Music Producer | A...n Wi....ms Subscribers Only |
| Chief Executive Officer (CEO) | A...on G....am Subscribers Only |
| Chief Executive Officer (CEO) | ..n Cul......ute Subscribers Only |