Zaheen Hussain Interview(s)

I truly believe in what PHNX stands for- the ability to be able to have your ideas seen (and judged) by your peers without first having to pay a princely sum.

Also, I wanted to see some cool and inspiring work from around the world.

Just like in your day-to-day agency life, here too it is team work that makes the dream work. Gone are the days when only writers could judge copywriting, or art directors the design. Uber-specialized judging panels defeat the purpose of good advertising to begin with.

A good idea will be recognized for what it is by anyone, regardless of their profession. And having a hybrid jury gives us multiple perspectives on why a piece of work...works.

No monetary barriers mean more work being entered. From smaller agencies with tiny budgets and big hearts, and from the creative minnows and guppies that always wanted to share their ideas, but didn't have wads of cash burning holes in their pockets.

In short, it's great.

The perfect PHNX Awards winner will take advantage of the free entry, as well as the hybrid jury made up of esteemed industry professionals from around the world, and bring out their wackiest, top-drawer ideas.

AI, without a doubt. AI-powered platforms such as Midjourney and ChatGPT are game changers in the industry, and are already making their mark on creative trends.

I've always been a huge fan of the work Rethink Canada does with brands like Heinz and Ikea, as well as its stellar creative leadership, including Aaron Starkman, Mike Dubrick, and Morgan Tierney.