About me
Alvaro is a Peruvian strategist with over 11 years of experience in agencies like Wunderman, MullenLowe and Grey. Moved to Dubai four years ago to head Wunderman Thompson Dubai's Strategy Department and in July 2020 moved to Virtue Worldwide, the agency born from VICE, as Head of Strategy for Middle East and Africa. He has over 80 awards and recognitions from national, regional and international award shows like Effie (MENA, LATAM and Peru), WARC, Dubai Lynx, El Ojo de Iberoamerica, MMA, IAB, Adforum, among others.
Alvaro has also been an instructor and guest speaker for several advertising schools like Miami Ad School (Peru), Escuela Superior de Creativos (Argentina), Brother (Peru), Planning Academy (Costa Rica), industry events like ‘Consumer Profile 2019’ (Costa Rica) as well as a professor, guest speaker and visiting lecturer for several universities in his home country and UAE.
Skills
Languages
- English - Pro
- Spanish - Native
Sector Experience
My Work
SEE ALL WORKNoise-O-Meter
- BRAND:
- Bose
- AGENCY:
- VML (Wunderman Thompson)
Stories In The Sand (Film Case)
- BRAND:
- Charicycles
- AGENCY:
- Wunderman Dubai
Positions
Strategic Planning Director
Working on regional strategies (mass, digital, social) for the MENA region.
Clients: Unilever, GSK, Ford, Jotun, Henkel, SCA, Dubai Tourism
Stories In The Sand (Film Case)
- BRAND:
- Charicycles
- AGENCY:
- Wunderman Dubai
Part of the team that won 6 out of 6 pitches in 2015
Took part on The Institute 2015, Lowe’s global boot camp for rising stars.
Clients: Lenovo, Unilever, Nike, Cencosud Group, AJE Group (for 18 countries), Codelpa.
Clients: Mazda, LG, SABMiller, Molitalia, Sodimac, Claro, Pacífico Insurance, Falabella, Banco de Crédito del Perú (BCP), Frecuencia Latina, El Comercio, IFB Certus, San
Fernando
