Margaret Chudy

Client: GSK Consumer Healthcare (Excedrin – OTC product for migraines and headaches – present in U.S. market for 40 years; launched globally in 2012)

Development (including production) and launch of global 360 campaign “Excedrin. The Migraine Experience” with real migraine sufferers to spread awareness of migraine among non-sufferers:
https://www.youtube.com/watch?v=YcqJQ3E-AaQ&feature=youtu.be
• Campaign was launched on 4th of April in U.S.A as a 360 platform
• Campaign has been awarded with 3 Lions (1 Silver, 2 Bronze) at Cannes International Festival of Creativity 2016 (Please see Awards section for details)
• Campaign has outstanding results in market. Reach and impact: 70% views come from Facebook; 13M video views over 2 months period

• Continuation of GAD role from DDB Warsaw. Transferred due to request from client to manage Excedrin global account from London with the rest of team
• Global Team leadership: managing not only the account team in the London office but also coordinating work in DDB offices around the globe (e.g. Russia, Poland, Netherlands, Mexico and Peru).
• Managing the global campaign development for Excedrin: completing Year 2 integrated communication toolkit
• Coordination and development of the united global brand platform – building consistent strategic and creative assets to unite Excedrin’s U.S. market communication (of over 40 years) with the rest of the world. Producing global TVCs with other 360 touch points – updating global brand guidelines with consistent visual brand language
• Development (including production) and launch of global 360 campaign for migraine and headache Excedrin products (TVCs, digital, POS): US as the first market to roll out the communication in late July 2016, then rest of the countries to follow
• Coordination and delivery of Global Brand Communication Guidelines for all global campaigns prepared for Excedrin

• Full responsibility for managing 360 communication SOW

Account Director – December 2011 – January 2015
Global Account Director for Excedrin – from July 2012

Clients: Novartis (Excedrin, Fenistil, Venoruton, Lamisilatt); New Business; LOT Polish Airlines;
TBC (Georgian Bank)

• Comprehensive project and team management regarding ATL, BTL and Digital - always within budget and timings
• Excedrin: Global product launch outside U.S; managing two global campaigns including finalization of communication toolkits (completed at DDB Remedy) within budget and timings
• Communication Planning for Excedrin brand (preparing yearly communication strategy, regular competitive overview presentations on OTC brands)
• Fenistil: building digital strategy: www + digital campaign (please see Awards section)
• LOT Polish Airlines – New Classes Branding project coordination; Christmas Campaign management (please see Awards section)
• TBC Bank - Management of 360 degree campaign development in Georgia (including building new strategic and communication platforms).

Travelling and living mainly in Australia but also New Zealand, Lao and Vietnam.

• Comprehensive project and team management driving 360-degree communications (developing and managing different types of campaigns)
• Close cooperation with agency’s strategic department - involvement in global strategic projects at Mars Poland (such as ICP- Internal Communication Planning and developing annual strategies for managed brands) and Total Poland (strategic planning and execution).
• Business Analysis of the Petcare Segment in Poland for Mars Poland – analysis of monthly market shares and comparative results for previous years, along with business solutions and communication recommendations.
• Cooperation with BBDO offices around Europe

Clients: Kredyt Bank and Warta, Wolters Kluwer, Sun Microsystems, Asseco.
• Coordination and production of grand evening galas, team-building events.

Client: Samsung.
• Campaign management (such as Samsung Galaxy, Olympic campaign).
• Development of the strategic communications plan for the Samsung Wave launch in Poland

Clients: Nokia, Polkomtel (a leading mobile operator in Poland), Chipita.
• Daily coordination of the workflow between client – creative department – strategy and production departments (DTP studio, print and TV) during the preparation and execution of advertising campaigns.
• Development of timing plans, strategic and creative briefs, presentations, cost estimates.
• Participation in and coordination of recording sessions, photo and TV shoots.
• Cooperation with media houses and PR agencies.
• Preparation of updates, reports, competitive overviews.
• Cooperation with JWT offices around the world in relation to global clients.

Clients: Johnson & Johnson (Visine, Sudafed, Listerine) – ATL, Kraft (Jacobs) – ATL and BTL, HSBC – ATL, Shell – ATL, Iveco – ATL and BTL.
• Comprehensive project management.

Hardwork Communications - events agency, Account Executive.
Clients: At Media (MTV, Viva, Comedy Central, VH1), Conforama, ING Nationale Nederlanden, Nestle.
• Creation, offer preparation, and comprehensive execution of events, (team-building events, evening galas, banquets, conferences).

Clients: Raiffeisen Bank Poland, Kredyt Bank – Warta, Wyeth, Michelin, Koegel – UTA, Shell.
• Comprehensive project management, from submission of tenders, through preliminary stage (contacting clients, artists, subcontractors), to supervising the installation and execution of events.
• Working on outdoor and indoor team-building events, road shows, conferences, banquets, and grand evening galas.