Co-ordinate International Programs for Professional Bachelor Communications Management students
Lector Communication Research, International Projects
Coach of Competence Training teams
Internships assessor
Jury of Final Projects
Lector Communication Research, Marketingcommunications, International Projects
Coach of Competence Training teams
Co-ordinator of Internships and Final Projects
Helpdesk and Jury for Final Projects
Lector Advertising in the International Class
Co-ordinator of the Marketing Communications Section
Co-ordinator of Marketingcommunications Internships, Co-ordinator and Helpdesklector Final Projects, Coach of student-teams, Lector Media, Research, Marketingcommunications 3CM) and as of 2007 Lector Advertising in the International Class
Commercial Newsletter (twice monthly) in English (worldwide): concept & copywriting
Help develop Sabena’s first website & first Intranet
Internal communication linked to re-engineering Ground Handling (change management)
Help develop ‘Welcome Now’, Sabena’s Customer Care program focussed on staff attitudes, starting 1999
Develop passenger service experience in Brussels Airport (a.o. frontline employees awareness & training program, communication program..)
Organisation of Family Day: one day event (company visit, fun, games, music...) for staff and family with 2.000 participants
Corporate Identity Manager (incl. Global Customer Research)
Organise Design Consultants' pitch
Manage,co-ordinate and communicate a company wide corporate identity change program (aircraft repaint, aircraft interiors, stationary, tableware, sales outlets, airport desks, lounges, comfort items...)
Develop communication plan for change program (Launch event / press conference / internal communication program).
Organize and follow-up worldwide Sabena Customer Global Survey; communicate results throughout company, identify & monitor action plans
Asia/Africa Advertising and Sales Promotion Manager & Inflight Entertainment
Develop, implement & support Sabena’s Commercial Communication in Africa & Asia;
PM Inflight entertainment (Inflight Magazine a.o.)
New Product Development: kids product
Member of Marketing Policy Group (Sabena/British Airways/KLM)
MPG was the Think Tank that had to develop the marketing, brand positioning, advertising and corporate image (with David Davies Design Consultants) strategy for the new Sabena World Airlines
Communication Executive for Inflight Services & Commercial dept.