| Title | KARAT: long history – short story |
| Brief | When Moscow cheese factory Karat undertook the first rebranding in its century-long history, it redesigned products that were familiar to every Russian. The new version retained only the colour codes of different cheese types. An extremely complex design system evolved into simple iconic signs inspired by the Soviet suprematist art movement of the early 20th century. It’s a modern approach to retro heritage. |
| Agency | Advertising Group Depot WPF |
| Campaign | KARAT |
| Advertiser | Karat |
| Brand | Karat |
| Posted | November 2016 |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Problem | Subscribers Only |
| Media Type | Packaging, Branding & Design |
| Creative Director | A...ey F...ev Subscribers Only |
| Copywriter | F..a Ku.....ov Subscribers Only |
| Art Director | N...ta I...ov Subscribers Only |
| Illustrator | N...ta I...ov Subscribers Only |
| Graphic Designer | N...ta I...ov Subscribers Only |
More Work
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- BRAND:
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- AGENCY:
- Advertising Group Depot WPF